Movers & Shakers

CLIENTS:

Richard Blickstead has been appointed president and COO of the retail division of Boucherville, Que.-based home improvement chain Rona. Blickstead, formerly senior vice-president of marketing at Holt Renfrew, has also hung his hat at BiWay, Wal-Mart and Peoples Jewellers.

Virtual banking operation ING Direct has promoted Stacey Grant-Thompson to senior VP, marketing from VP, direct marketing. Grant-Thompson is replacing Jim Kelly, who recently moved to the U.S. to launch the company’s new division there.

Bell Canada has boosted its focus on the Internet with the appointments of John Sheridan as vice-chair, market groups, and Terence Jarman vice-chair, corporate. Sheridan takes responsibility for all customer units, including its ActiMedia, Mobility, Nexxia, Ontario, Quebec and World divisions, as well as the Network Operations Group. Jarman, meanwhile, has responsibility for the company’s overall corporate strategy as well as its marketing, advertising and communications.

Cybersurf has chosen Stephen Monk to be its new executive VP of corporate development. He comes to the Internet software developer from Sprint’s parent company, Call-Net Enterprises.

Trimark Investment Management has named Nick Mancini executive VP, sales and marketing. Mancini was previously executive VP at Canada Trust.

The Toronto-Dominion Bank has shuffled its marketing department following its merger with Canada Trust. Chris Armstrong, Canada Trust executive VP of marketing and customer strategy, remains as executive VP marketing while Barbara Cromb, formerly TD’s VP enterprise info warehouse, has been named senior VP, marketing planning. Dominick Mercuri has moved from Canada Trust VP, target marketing to senior VP, advertising and marketing services, and Janet Hawkins has moved from VP of customer strategy and information at Canada Trust to the new organization’s senior VP, strategy and information.

AGENCIES:

Laurie Sloan has joined Grey Canada as managing director. She comes to the Toronto agency from J. Walter Thompson, where she held the same position.

John Gallagher has been named VP, managing director of Profusion Marketing Solutions, the promotional and event marketing division of PNMD. He comes to the Montreal-based shop from Cossette Communication-Marketing.

Guy Thouin has been promoted to senior VP, general manager of Montreal-based Saint-Jacques Vallée Young & Rubicam. Previously, he managed the Quebec portion of the Ford of Canada account.

Larry Bleau joins Marketing & Promotion Group as VP, Labatt Team. Previously, Bleau was VP, advertising at St. John’s, Nfld.-based Bristol Group, where he handled the Aliant and Atlantic Lottery Corporation accounts.

Sherry O’Neil has been promoted to VP, director of broadcast buying at OMD Canada, where she will head television negotiations. Chantale Vien was also named VP, after five years with the company. Most recently, she was media director of OMD Montreal.

Cannes Lions 2025: Canadians nab more medals on final festival day

Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Friday’s batch of Silver and Bronze winners included the oldest category at the Cannes festival, Film, as well as Sustainable Development Goals, Dan Wieden Titanium, Glass: The Lion for Change and Grand Prix for Good. Canadians were recognized with four Lions today: two Silver and a Bronze in Film, as well as a Bronze in Sustainable Development Goals.

FCB Toronto was given yet another nod for its work, “The Count,” for SickKids, bringing the medal count for that campaign to four, including a Gold for Health & Wellness. Another Canadian agency recognized on the final day of the festival was Klick Health Toronto, which earned a Silver in Film for its work “Love Captured” for Human Trafficking Awareness and a Bronze for “18 Months” for Second Nurture. And over in Sustainable Development Goals, the Bronze went to Publicis Canada and its “Wildfire Watchtowers” work for Rogers.

Another massive win for Canada included not one, but two Young Lions (pictured above) taking home medals in the annual competition. In Design, the Gold Young Lion was awarded to Rethink’s senior motion designer Jesse Shaw and ACD Zoë Boudreau. The second, a Bronze in Media, went to Cossette Media’s business intelligence analyst Samuel David-Durocher and product development supervisor Tristan Bonnot-Parent.

Film (2 Silver, 1 Bronze)

1 SILVER: “The  Count” by FCB Toronto for SickKids Foundation

“The Count,” a striking campaign from FCB Toronto for SickKids Foundation, has earned 1 Gold, 2 Bronze and now 1 Silver for Film at Cannes. If you watch it, it’s easy to see why. The collaboration between brand and agency honoured the hospital’s “VS” platform, while steering it in a new direction from its initial development by previous AOR Cossette. The creative celebrates childhood cancer patients who have to fight for every birthday, while honouring the hospital’s own milestone – 150 years and counting.

 

1 Silver: “Love Captured” by Klick Health Toronto for The Exodus Road

Klick Health Toronto added to its medal tally with a Silver in Film for it’s work “Love Captured” for The Exodus Road. The creative features a romantic getaway that isn’t what it seems in an experiential short film for the global anti-trafficking organization. The experience takes viewers through a tragic and twisting experience of exploitation.

 

1 BRONZE: “18 Months” by Klick Health Toronto for Second Nurture

Klick Health Toronto also won a Bronze in the Film category for its work, “18 Months,” done for the charity organization Second Nurture. The animated film is based on a real-life story in which a same-sex couple adopts a baby found in a subway station, and the 18-month journey into a story of hope.

Sustainable Development Goals (1 Bronze)

1 BRONZE: “Wildfire Watchtowers” by Publicis Canada for Rogers

Publicis Canada landed on the winners board for its work, “Wildfire Watchtowers,” for Rogers. The Canadian-developed wildfire-detection tech – which has been billed as “a fire alarm in the forest” – uses AI-powered sensors installed on 5G towers to monitor vast remote areas in real time. By scanning, identifying and reporting early signs of wildfires (up to 16 minutes faster than other systems), the technology helped prevent 54 fires in 2024 alone.

Catch the Gold winners later today when they’re revealed at the gala in Cannes.