Articles Tagged ‘SickKids Foundation’
SickKids uses its past to prepare for the next “legendary stories”
The final fundraising push for a new hospital updates imagery from previous “VS.” campaigns to show why it needs a new facility.
SickKids creates a “Brave List” to support its gifting program
The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.
SickKids offers a light of hope amid uncertainty
The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.
How SickKids changed its approach to promote a lottery
The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.
SickKids shows the day-to-day resilience of moms
The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.
SickKids reinvents canvassing to reach monthly donors
With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
Sobeys makes funding youth mental health a family affair
The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.
Lori Davison to join ROM as new CMO
SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.
SickKids zeroes in on why it needs more space
The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.
CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.
AToMiC 2019: The brand (content) bandwagon
Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod
AToMiC 2019: Innovate to integrate
Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.
The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
The nature of change for c-suite marketers
Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.
