Articles Tagged ‘SickKids Foundation’

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SickKids uses its past to prepare for the next “legendary stories”

The final fundraising push for a new hospital updates imagery from previous “VS.” campaigns to show why it needs a new facility.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

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SickKids offers a light of hope amid uncertainty

The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.

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How SickKids changed its approach to promote a lottery

The non-profit brought the campaign more in line with its “VS.” platform and “gave people permission” to be excited for prizes.

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

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SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

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SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

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SickKids zeroes in on why it needs more space

The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.

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CRC 2019: Top brand and planner on finding new crews

How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.

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AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

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AToMiC 2019: Innovate to integrate

Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.