Articles Tagged ‘SickKids Foundation’

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

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SickKids zeroes in on why it needs more space

The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.

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CRC 2019: Top brand and planner on finding new crews

How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.

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AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

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AToMiC 2019: Innovate to integrate

Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

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Imperfect tech and learning how to give-and-take

As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.

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Shortlists for 2018 Creative Report Card revealed

SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?

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SickKids launches #Tech4SickKids initiative

The hospital turns to the tech community to help fund innovations and transform treatment experiences.

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MAOY Silver: OMD’s changing media role

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

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Who won at the 2017 Strategy Awards?

Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.

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2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

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SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.