Cyber crime

Futurist: Gene Stephens, 59, a professor at the University of South Carolina College of Criminal Justice and the criminal-justice editor of the Futurist.

Scenario: ‘Information technology is reshaping the logic of everything from business strategy to work to pop culture. It’s also reshaping the logic of crime: what it looks like, how it takes place, and how we as a society choose to fight it. We’re seeing more identity theft-illegally obtaining a credit-card number, a social-security number, or other information. As we become a cashless society, electronic banking will no doubt make our financial lives simpler, but it will also make it easier for criminals to access our bank accounts. The ‘Willie Sutton Principle’ still applies: Criminals go where the money is.’

So What? ‘One effect of the growth of cyber crime is that we feel safer, especially as street crime declines. But in a world dominated by white-collar crime, there’s a lot more to lose than we may think-especially as we step up our efforts to fight such crime. It will become harder for honest citizens to escape the reach of law enforcement or to maintain their privacy, as birth-to-death dossiers are created on everyone. With satellites, we can already see through and hear through walls. It’s possible that in the not-too-distant future, we’ll have the ability to implant nanocomputers in people’s brains that will allow us to monitor their intentions and control their behavior. We’ll have the option of injecting people with hormones to calm them down, or of reengineering them to be nonviolent.’

Futurology Decoder Key: ‘One of the prevailing myths in America is that there are a finite number of criminals out there. But the truth is that more of us than we choose to believe have the potential to commit crimes. Digital technology dramatically increases the number of potential crime victims-and the pool of potential criminals.

‘At the same time, technology might someday serve as an effective way to punish criminals. Instead of relying on prisons, we could make better use of electronic monitoring devices. Pair them with positioning satellites, and we could follow criminals wherever they go.’

Contact Gene Stephens by e-mail (stephens-gene@sc.edu), or visit the futurist on the Web (http://wfs.org/futurist.htm).

Cannes Lions 2025: Canadians nab more medals on final festival day

Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Friday’s batch of Silver and Bronze winners included the oldest category at the Cannes festival, Film, as well as Sustainable Development Goals, Dan Wieden Titanium, Glass: The Lion for Change and Grand Prix for Good. Canadians were recognized with four Lions today: two Silver and a Bronze in Film, as well as a Bronze in Sustainable Development Goals.

FCB Toronto was given yet another nod for its work, “The Count,” for SickKids, bringing the medal count for that campaign to four, including a Gold for Health & Wellness. Another Canadian agency recognized on the final day of the festival was Klick Health Toronto, which earned a Silver in Film for its work “Love Captured” for Human Trafficking Awareness and a Bronze for “18 Months” for Second Nurture. And over in Sustainable Development Goals, the Bronze went to Publicis Canada and its “Wildfire Watchtowers” work for Rogers.

Another massive win for Canada included not one, but two Young Lions (pictured above) taking home medals in the annual competition. In Design, the Gold Young Lion was awarded to Rethink’s senior motion designer Jesse Shaw and ACD Zoë Boudreau. The second, a Bronze in Media, went to Cossette Media’s business intelligence analyst Samuel David-Durocher and product development supervisor Tristan Bonnot-Parent.

Film (2 Silver, 1 Bronze)

1 SILVER: “The  Count” by FCB Toronto for SickKids Foundation

“The Count,” a striking campaign from FCB Toronto for SickKids Foundation, has earned 1 Gold, 2 Bronze and now 1 Silver for Film at Cannes. If you watch it, it’s easy to see why. The collaboration between brand and agency honoured the hospital’s “VS” platform, while steering it in a new direction from its initial development by previous AOR Cossette. The creative celebrates childhood cancer patients who have to fight for every birthday, while honouring the hospital’s own milestone – 150 years and counting.

 

1 Silver: “Love Captured” by Klick Health Toronto for The Exodus Road

Klick Health Toronto added to its medal tally with a Silver in Film for it’s work “Love Captured” for The Exodus Road. The creative features a romantic getaway that isn’t what it seems in an experiential short film for the global anti-trafficking organization. The experience takes viewers through a tragic and twisting experience of exploitation.

 

1 BRONZE: “18 Months” by Klick Health Toronto for Second Nurture

Klick Health Toronto also won a Bronze in the Film category for its work, “18 Months,” done for the charity organization Second Nurture. The animated film is based on a real-life story in which a same-sex couple adopts a baby found in a subway station, and the 18-month journey into a story of hope.

Sustainable Development Goals (1 Bronze)

1 BRONZE: “Wildfire Watchtowers” by Publicis Canada for Rogers

Publicis Canada landed on the winners board for its work, “Wildfire Watchtowers,” for Rogers. The Canadian-developed wildfire-detection tech – which has been billed as “a fire alarm in the forest” – uses AI-powered sensors installed on 5G towers to monitor vast remote areas in real time. By scanning, identifying and reporting early signs of wildfires (up to 16 minutes faster than other systems), the technology helped prevent 54 fires in 2024 alone.

Catch the Gold winners later today when they’re revealed at the gala in Cannes.