Our board is bigger

(Re: 'Video board a standout: Largest of its kind in Canada, board will showcase DaimlerChrysler, CTV spots for next five years', Jan. 21, '00) I'd like to bring to your attention an error that was made in an article in your...

(Re: ‘Video board a standout: Largest of its kind in Canada, board will showcase DaimlerChrysler, CTV spots for next five years’, Jan. 21, ’00)

I’d like to bring to your attention an error that was made in an article in your recent Out-of-Home special report.

For the record, the Pattison-operated screen at Yonge and Bloor Streets may be Toronto’s largest video board, but it is certainly not ‘the country’s largest outdoor video board,’ as reported in the story. In fact, LightVision’s smallest screen, at the British Columbia Ferry Corporation’s Swartz Bay ferry terminal, measures 16 by 21 feet (330 square feet), the same as the Pattison screen at Yonge and Bloor. Our outdoor video screen at the Tsawwassen terminal measures 19 by 29 feet (550 square feet), which is significantly larger than the Pattison screen in Toronto. Not only is the LightVision screen larger, but we also have full audio capacity. This means that passengers in the vehicle-holding areas can receive accompanying sound on their car radios through a specially assigned FM stereo frequency while they watch our BC-focused video magazine complemented with advertising and BC Ferries information. Furthermore, LightVision has been recognized by the Canadian Outdoor Measurement Bureau (COMB), providing advertisers and prospects with verified circulation data and Gross Rating Points (GRPs).

In a day and age when bigger is better, I conclude that if size does matter, then LightVision Media, on the little old West Coast, is way ahead of the game.

Shauna Hardy

Sales and Marketing

LightVision Media

Vancouver, B.C.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.