(Re: ‘Video board a standout: Largest of its kind in Canada, board will showcase DaimlerChrysler, CTV spots for next five years’, Jan. 21, ’00)
I’d like to bring to your attention an error that was made in an article in your recent Out-of-Home special report.
For the record, the Pattison-operated screen at Yonge and Bloor Streets may be Toronto’s largest video board, but it is certainly not ‘the country’s largest outdoor video board,’ as reported in the story. In fact, LightVision’s smallest screen, at the British Columbia Ferry Corporation’s Swartz Bay ferry terminal, measures 16 by 21 feet (330 square feet), the same as the Pattison screen at Yonge and Bloor. Our outdoor video screen at the Tsawwassen terminal measures 19 by 29 feet (550 square feet), which is significantly larger than the Pattison screen in Toronto. Not only is the LightVision screen larger, but we also have full audio capacity. This means that passengers in the vehicle-holding areas can receive accompanying sound on their car radios through a specially assigned FM stereo frequency while they watch our BC-focused video magazine complemented with advertising and BC Ferries information. Furthermore, LightVision has been recognized by the Canadian Outdoor Measurement Bureau (COMB), providing advertisers and prospects with verified circulation data and Gross Rating Points (GRPs).
In a day and age when bigger is better, I conclude that if size does matter, then LightVision Media, on the little old West Coast, is way ahead of the game.
Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.
Friday’s batch of Silver and Bronze winners included the oldest category at the Cannes festival, Film, as well as Sustainable Development Goals, Dan Wieden Titanium, Glass: The Lion for Change and Grand Prix for Good. Canadians were recognized with four Lions today: two Silver and a Bronze in Film, as well as a Bronze in Sustainable Development Goals.
FCB Toronto was given yet another nod for its work, “The Count,” for SickKids, bringing the medal count for that campaign to four, including a Gold for Health & Wellness. Another Canadian agency recognized on the final day of the festival was Klick Health Toronto, which earned a Silver in Film for its work “Love Captured” for Human Trafficking Awareness and a Bronze for “18 Months” for Second Nurture. And over in Sustainable Development Goals, the Bronze went to Publicis Canada and its “Wildfire Watchtowers” work for Rogers.
Another massive win for Canada included not one, but two Young Lions (pictured above) taking home medals in the annual competition. In Design, the Gold Young Lion was awarded to Rethink’s senior motion designer Jesse Shaw and ACD Zoë Boudreau. The second, a Bronze in Media, went to Cossette Media’s business intelligence analyst Samuel David-Durocher and product development supervisor Tristan Bonnot-Parent.
Film (2 Silver, 1 Bronze)
1 SILVER: “The Count” by FCB Toronto for SickKids Foundation
“The Count,” a striking campaign from FCB Toronto for SickKids Foundation, has earned 1 Gold, 2 Bronze and now 1 Silver for Film at Cannes. If you watch it, it’s easy to see why. The collaboration between brand and agency honoured the hospital’s “VS” platform, while steering it in a new direction from its initial development by previous AOR Cossette. The creative celebrates childhood cancer patients who have to fight for every birthday, while honouring the hospital’s own milestone – 150 years and counting.
1 Silver: “Love Captured” by Klick Health Toronto for The Exodus Road
Klick Health Toronto added to its medal tally with a Silver in Film for it’s work “Love Captured” for The Exodus Road. The creative features a romantic getaway that isn’t what it seems in an experiential short film for the global anti-trafficking organization. The experience takes viewers through a tragic and twisting experience of exploitation.
1 BRONZE: “18 Months” by Klick Health Toronto for Second Nurture
Klick Health Toronto also won a Bronze in the Film category for its work, “18 Months,” done for the charity organization Second Nurture. The animated film is based on a real-life story in which a same-sex couple adopts a baby found in a subway station, and the 18-month journey into a story of hope.
Sustainable Development Goals (1 Bronze)
1 BRONZE: “Wildfire Watchtowers” by Publicis Canada for Rogers
Publicis Canada landed on the winners board for its work, “Wildfire Watchtowers,” for Rogers. The Canadian-developed wildfire-detection tech – which has been billed as “a fire alarm in the forest” – uses AI-powered sensors installed on 5G towers to monitor vast remote areas in real time. By scanning, identifying and reporting early signs of wildfires (up to 16 minutes faster than other systems), the technology helped prevent 54 fires in 2024 alone.
Catch the Gold winners later today when they’re revealed at the gala in Cannes.
