THE INTERNET IN 3D

Cycore Canada has rolled out its Cult3D software for the Internet. Cult3D is a multi-platform 3D rendering engine for the Internet that enables companies to build and display high-quality 3D replicas of their products online and/or in their promotional materials. Consumers will now be able to ‘virtually ‘try before they buy,” the company says. According to Cycore – the Uppsala, Sweden-based parent company – leading market research firms covering digital media technology predict that the 3D digital content market will be worth more than one billion dollars in 2003. Current Web sites using the technology include Lego, Nokia, CNN, Mercedes and 3Com.

NEW SITE PROVIDES FREE MARKET INFORMATION

Internetstats.com is a new Internet resource that’s designed to provide efficient access to business and marketing information and statistics for entrepreneurs, marketers and other professionals. Web sites are centralized and intuitively organized for easy searches. Internetstats.com also sells business software, company reports and mailing lists.

TARGITMAIL.COM OFFERS ONLINE DM

The future of direct marketing is online, according to a Stratham, N.H. company. TargitMail.com has launched a dynamic, permission-based, e-mail marketing program of the same name. TargitMail allows marketers to connect in real time with over seven million worldwide subscribers, while using advanced features to define and target an audience, schedule and launch a campaign, and review its results. The database of recipients and their e-mail service providers have chosen to be part of the TargitMail.com program. Three types of demographic/psychographic breakdowns are available: general consumer (including age, profession, gender, geography, income), general business (including SIC code, industry, employee count, credit rating, specific departments), and specialty/interest group.

Toronto indie shop Zulu Alpha Kilo had made several new hires and promotions on the heels of new business and also organic growth from existing clients.

Zulu could not officially announce the account wins at this time.

However, it can report that Ece Inan, most recently at Toronto design and tech shop Array of Stars, has been named the agency’s new director of interactive production for Zulubot, the agency’s production arm. In the new role, Inan will lead AR, VR, voice and other digital innovation projects.

Also on the production side, James Graham, who has spent the last 17 years with Grip, has joined the agency as its studio director.

Zulu has also made numerous additions on the client services side, led by Michael Brathwaite, also from Grip, as account director.

It’s also announced a spate of new account supervisors, including Hayley Blackmore (from G Adventures), Risa Kastelic (from BT/A), Kara Oddi (also from BT/A), Emily Anzarouth (also from Grip), Chris Rosario (from FCB/Six) and Sarah Shiff (from Rethink).

In addition to the new hires (pictured above), the agency has also announced several promotions: Alyssa Guttman moves from account director to group account director, while Nina Bhayana, Michelle Fournier, Jenn Gaidola-Sobral and Erin McManus have all been promoted to account director, and Haley Holm to account supervisor. On the strategy team, strategists Carly Miller and Spencer MacEachern have both been promoted to strategy director, while Shaunagh Farrelly, who has been with Zulu for two years in a client service role, moves into a new role as a digital strategist.

In December, the shop also announced that Stephanie Yung would be returning to the agency after a stint in New York as its head of design. Recent wins the agency has been able to announce including work as AOR for the Ottawa Senators, as well as a new arrangement with existing client Consonant Skincare, setting up an in-house team to support growth after taking an equity stake in the company.

Zulu president Mike Sutton says it’s wonderful, in a new year, to welcome new faces and energy to the team and says the agency is fortunate to have had so many people across the agency step up to support its clients.

“Simply put, they were rock stars, and the promotions are very well deserved,” Sutton says.