Technology File

THE INTERNET IN 3D Cycore Canada has rolled out its Cult3D software for the Internet. Cult3D is a multi-platform 3D rendering engine for the Internet that enables companies to build and display high-quality 3D replicas of their products online and/or in...

THE INTERNET IN 3D

Cycore Canada has rolled out its Cult3D software for the Internet. Cult3D is a multi-platform 3D rendering engine for the Internet that enables companies to build and display high-quality 3D replicas of their products online and/or in their promotional materials. Consumers will now be able to ‘virtually ‘try before they buy,” the company says. According to Cycore – the Uppsala, Sweden-based parent company – leading market research firms covering digital media technology predict that the 3D digital content market will be worth more than one billion dollars in 2003. Current Web sites using the technology include Lego, Nokia, CNN, Mercedes and 3Com.

NEW SITE PROVIDES FREE MARKET INFORMATION

Internetstats.com is a new Internet resource that’s designed to provide efficient access to business and marketing information and statistics for entrepreneurs, marketers and other professionals. Web sites are centralized and intuitively organized for easy searches. Internetstats.com also sells business software, company reports and mailing lists.

TARGITMAIL.COM OFFERS ONLINE DM

The future of direct marketing is online, according to a Stratham, N.H. company. TargitMail.com has launched a dynamic, permission-based, e-mail marketing program of the same name. TargitMail allows marketers to connect in real time with over seven million worldwide subscribers, while using advanced features to define and target an audience, schedule and launch a campaign, and review its results. The database of recipients and their e-mail service providers have chosen to be part of the TargitMail.com program. Three types of demographic/psychographic breakdowns are available: general consumer (including age, profession, gender, geography, income), general business (including SIC code, industry, employee count, credit rating, specific departments), and specialty/interest group.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.
TheGarden_FL

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.