Happy holidaymakers

Cornerstone’s list management division has been appointed exclusive manager for the Canadian Holidaymaker database. This list features more than 30,000 Canadians who have purchased one or more package tour vacations to sun-splashed hotspots or overseas destinations. Individuals on the list have responded to a non-incentive customer satisfaction questionnaire. There are a number of selects, including length of holiday, frequency of holidays per year, gender, marital status, income level and others. For more information, contact David Oh at Cornerstone: (416) 932-9555.

Japanese consumers

Those marketers interested in targeting Japanese consumers had better move quickly. J.R. Direct Response International in Delta, B.C., has announced it will be withdrawing its Fuji DM Fan Japan file from the market. The file is one of Japan’s largest consumer databases with more than 3.5 million names. J.R. Direct can accept orders up to March 22. Until that time, minimum order is 5,000 names, with selects available by demographic and lifestyle. According to J.R. Direct, FujiSankei, the Japanese database marketing firm from which the B.C. agency gets its file, will be closing its mail division. For more information, contact Dave Ripplinger at J.R. Direct Response International: (604) 940-0277.

Parents of young

children

Watts List Management has a variety of selects available for its Gerber Canada list. The list offers more than 112,000 English and 29,000 French parents with children up to three years old. Selects include age range (pre-natal, zero to three months, four to six months, seven to 12 months, 13 to 24 months and 25 to 36 months), recency, gender of parent and telephone number. The list is regularly cleaned. Contact Duncan Palmer at Watts List Management: (416) 252-7741.

Readers of Variety

Want to reach the readers of venerable Hollywood trade magazine Variety? Media Marketplace has several selects, including more than 800 Canadian subscribers, 66,000 active subscribers, 12,000 recent expires, and three- and six-month hotlines. Two-thirds of the magazine’s subscribers are classified as middle or top management, 79% are male, and virtually all of them have a college education. For more information, contact Richard Doan at Media Marketplace: (215) 968-5020.

Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Friday’s batch of Silver and Bronze winners included the oldest category at the Cannes festival, Film, as well as Sustainable Development Goals, Dan Wieden Titanium, Glass: The Lion for Change and Grand Prix for Good. Canadians were recognized with four Lions today: two Silver and a Bronze in Film, as well as a Bronze in Sustainable Development Goals.

FCB Toronto was given yet another nod for its work, “The Count,” for SickKids, bringing the medal count for that campaign to four, including a Gold for Health & Wellness. Another Canadian agency recognized on the final day of the festival was Klick Health Toronto, which earned a Silver in Film for its work “Love Captured” for Human Trafficking Awareness and a Bronze for “18 Months” for Second Nurture. And over in Sustainable Development Goals, the Bronze went to Publicis Canada and its “Wildfire Watchtowers” work for Rogers.

Another massive win for Canada included not one, but two Young Lions (pictured above) taking home medals in the annual competition. In Design, the Gold Young Lion was awarded to Rethink’s senior motion designer Jesse Shaw and ACD Zoë Boudreau. The second, a Bronze in Media, went to Cossette Media’s business intelligence analyst Samuel David-Durocher and product development supervisor Tristan Bonnot-Parent.

Film (2 Silver, 1 Bronze)

1 SILVER: “The  Count” by FCB Toronto for SickKids Foundation

“The Count,” a striking campaign from FCB Toronto for SickKids Foundation, has earned 1 Gold, 2 Bronze and now 1 Silver for Film at Cannes. If you watch it, it’s easy to see why. The collaboration between brand and agency honoured the hospital’s “VS” platform, while steering it in a new direction from its initial development by previous AOR Cossette. The creative celebrates childhood cancer patients who have to fight for every birthday, while honouring the hospital’s own milestone – 150 years and counting.

1 Silver: “Love Captured” by Klick Health Toronto for The Exodus Road

Klick Health Toronto added to its medal tally with a Silver in Film for it’s work “Love Captured” for The Exodus Road. The creative features a romantic getaway that isn’t what it seems in an experiential short film for the global anti-trafficking organization. The experience takes viewers through a tragic and twisting experience of exploitation.

1 BRONZE: “18 Months” by Klick Health Toronto for Second Nurture

Klick Health Toronto also won a Bronze in the Film category for its work, “18 Months,” done for the charity organization Second Nurture. The animated film is based on a real-life story in which a same-sex couple adopts a baby found in a subway station, and the 18-month journey into a story of hope.

Sustainable Development Goals (1 Bronze)

1 BRONZE: “Wildfire Watchtowers” by Publicis Canada for Rogers

Publicis Canada landed on the winners board for its work, “Wildfire Watchtowers,” for Rogers. The Canadian-developed wildfire-detection tech – which has been billed as “a fire alarm in the forest” – uses AI-powered sensors installed on 5G towers to monitor vast remote areas in real time. By scanning, identifying and reporting early signs of wildfires (up to 16 minutes faster than other systems), the technology helped prevent 54 fires in 2024 alone.

Catch the Gold winners later today when they’re revealed at the gala in Cannes.