For the Record

ADVANTEX, TICKETMASTER LIFT CURTAIN ON AGREEMENT Advantex Marketing, the company that owns and operates the CIBC Aerogold reward program, recently announced a pact with TicketMaster Canada that will provide CIBC Aerogold cardholders with bonus miles on ticket purchases. Under terms of...


Advantex Marketing, the company that owns and operates the CIBC Aerogold reward program, recently announced a pact with TicketMaster Canada that will provide CIBC Aerogold cardholders with bonus miles on ticket purchases.

Under terms of the agreement, cardholders will get bonus Aeroplan miles on the purchase of tickets to concerts, as well as sports, family entertainment and performing arts events, provided the tickets are purchased through TicketMaster and paid for with the CIBC Aerogold card.

Advantex chairman and CEO C. Randall Munger says CIBC Aerogold members are an important target market for many entertainment events, and entertainment represents a significant new merchant category with solid revenue potential.


Toronto-based Carlson Marketing Group (CMG) has bought research and survey specialist Organizational Studies (OSI) in a bid to increase its emphasis on measurable marketing.

Jim Ryan, Carlson’s president, said in a statement that OSI ‘provides not only the expertise and tools to conduct employee, customer and best-practice assessments, but also the consulting services which enable us to now offer end-to-end design, delivery and measurement for our clients around the world.’

OSI specializes in providing research-validated measurement tools such as employee opinion and customer loyalty surveys. In the Carlson fold, it will become a division of CMG’s employee marketing practice. OSI is based in Toronto and also has offices in Chicago, Wyckoff, N.J., and Bogota, Colombia. Jim Graham, president of OSI, will continue to head its operations under the Carlson banner.


Markham, Ont.-based ACNielsen has teamed up with NCH SmartFocus to deliver the ACNielsen Customer Reach Program, billed as ‘a powerful new approach to loyalty marketing.’

The Customer Reach Program allows information from a retailer’s frequent shopper database to be linked with information from ACNielsen’s Homescan Consumer Panel, which contains purchasing information and attitudinal data. The combination is designed to enable retailers and manufacturers to tailor promotions with more precision. SmartFocus software allows clients to perform customer segmentations and direct-to-consumer promotion analyses from their desktops.


MDC’s business and technology unit, Optus, has acquired Markham, Ont.-based Bassett Direct and renamed it Optus Direct Response.

In a statement, Lyle Kerr, president and CEO of MDC’s secure transactions division, said the acquisition is one of several initiatives designed to expand the scale and scope of Optus’ services. Optus will apply Bassett’s expertise in online communications, customer relationship management and statement marketing to the direct marketing world, he added.

MDC is based in Toronto and has operating units throughout Canada, the U.S., the U.K. and Australia. The newly created Optus Direct Response organization will continue under the leadership of Rich Bassett, who was president and CEO of Bassett Direct.

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.