Word Is…

...Just as student-oriented Web portal ProfessorJones.com is preparing for an IPO, it has been slapped with a $5-million lawsuit by competitor Campus Plus. Campus Plus, a rep house that sells advertising for over 70 Canadian student newspapers, is suing because ProfessorJones...

…Just as student-oriented Web portal ProfessorJones.com is preparing for an IPO, it has been slapped with a $5-million lawsuit by competitor Campus Plus.

Campus Plus, a rep house that sells advertising for over 70 Canadian student newspapers, is suing because ProfessorJones wooed away its executive director, Nigel Pleasants, a former Globe and Mail marketing exec. Campus Plus has also filed for an injunction to prevent Pleasants from working for its competitor.

According to a notice of application filed at the Ontario Superior Court in Toronto, the case stems from a clause in Pleasants’ contract with Campus Plus barring him from working with a competitor within two years of his employment with the student-owned Campus Plus.

…Toronto-based sponsorship and event marketing agency Lang & Associates is picking up some work on some Molson brands, as promotional AOR Encore Encore’s involvement with Molson Canada is being ‘focused’ exclusively on Canadian. Lang will also be handling Heineken and Dave’s. Promotional work is unassigned for Rickard’s Red, Dry, Miller, Export and Carling.

… A name change is being planned for Interpublic media management companies Western Initiative Media and Western International Media, sister agencies of the recently renamed Initiative Media, now M2 Universal Communications Management.

The BIG BRAINstorm: Relevance, reinvention and rejection

Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof ...

Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the third and final brainstorm, our experts delve into the changing values, attitudes, and priorities to map out potential pitfalls. They’ll share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends.

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