Account Action

Microsoft Canada has named Publicis Canada of Toronto AOR for its advertising account, estimated to be worth upwards of $25 million. Leo Burnett, MacLaren McCann and Young & Rubicam were also on the shortlist. The business had been with The Communiqué...

Microsoft Canada has named Publicis Canada of Toronto AOR for its advertising account, estimated to be worth upwards of $25 million. Leo Burnett, MacLaren McCann and Young & Rubicam were also on the shortlist. The business had been with The Communiqué Group.

Telus Advertising Services and Dominion Directory Information Services have picked Ogilvy & Mather as the creative agency on their account, estimated to be worth $6 million. The agency will handle the business out of its Calgary and Vancouver offices. Telus recently awarded its $30-million wireline consumer creative account to Palmer Jarvis DDB and its $15-million wireline business creative to Lanyon Phillips Communications. Both agencies are based in Vancouver. Telus’ media buying is with OMD Canada.

Toronto-based software company Hummingbird Communications has hired The Communiqué Group to create an international ad campaign for its Enterprise Information Portal. The assignment is valued at US$5 million.

Ontario Power Generation, one of North America’s largest electricity generating companies, has named Toronto-based Wolf Group its advertising agency of record. The assignment calls for an integrated communications program that will target business-to-business, employee, and plant communities.

The University of Alberta has completed its advertising review, giving Palmer Jarvis DDB the nod for its $1-million account. Creative will focus on student and faculty recruitment as well as fundraising efforts.

The Square One shopping mall in Mississauga, Ont. recently awarded its creative and media duties to Young & Rubicam of Toronto and its public relations business to Fruitman Communications Group.

Berminghammer Foundation Equipment, a Canadian engineering company that manufactures and markets direct drive diesel hammers, has hired Hamilton-based Cooper, Spearing & Stone Advertising as its agency of record. The agency was also named Canadian AOR by cost-reduction company Expense Reduction Analysts International.

Canoe has awarded the media buying portion of its $5-million account to Carat Canada. The business will be split between Carat Canada’s two divisions, Carat Strategem of Montreal and Carat Cairns of Toronto. Bos of Montreal recently picked up the creative business.

Alliance Atlantis Communications, owner of specialty channels Showcase Television, HGTV Canada and Life Network, has named The Communiqué Group of Toronto as agency for its account, valued at more than $4 million.

Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.
Corner Office

Martin Fecko departs Tangerine 

After roughly two years of serving as Tangerine’s chief marketing officer, Martin Fecko has a new gig. And this time, the financial services vet will apply his marketing leadership to a new sector, having been named CMO of Dentalcorp.

Fecko will lead the dental network’s end-to-end patient journey, support its overall growth, and work to maximize patient experiences across every touchpoint, the company said in a release.

“Martin’s in-depth expertise in engaging and retaining customers through a digitally enabled experience will be valuable in realizing our vision to be Canada’s most trusted healthcare network,” said Dentalcorp president Guy Amini.

Prior to joining Scotiabank’s digital-only banking brand in late-2019, Fecko was country manager for Intuit Canada and spent 10 years at American Express in consumer and digital marketing.

PointsBet Canada nabs former Bell marketer as it pursues expansion

Dave Rivers has joined PointsBet, an online gaming and sports betting operator, as Canadian VP of marketing.

Rivers joins from Bell, where he was most recently director of brand marketing and sponsorship, responsible for driving the company’s national sponsorship strategy and portfolio. He will report to PointsBet Canada chief commercial officer Nic Sulsky.

According to Sulsky, Rivers will “play a key role as we prepare to launch a business that is unique to our roots here in Canada.”

PointsBet has a significant presence in Australia, where it was founded, and in the U.S. In July, it named Scott Vanderwel, a former SVP at Rogers, as CEO of its Canadian subsidiary, one of several hires aimed at establishing the company’s presence locally.

Thinkific names first CMO among other executive appointments

Vancouver’s Thinkific, a platform for creating, marketing and selling online courses, has appointed Henk Campher as its first chief marketing officer as it invests in marketing to support its growth plans. It has also upped Chris McGuire to the role of chief technology officer and moved former CTO and co-founder Matt Payne into the new role of SVP of innovation.

Co-founder and CEO Greg Smith said Campher and McGuire “will play key roles building high-functioning teams around them and optimizing investment as we continue to carve out an increasingly prominent and differentiated position in the global market.”

Campher joins from Hootsuite, where he was VP of corporate marketing. Before that, he was VP of brand and communications at CRM giant Salesforce.

Lolë names new VP of digital omni-commerce as parent company exits bankruptcy protection

The Montreal-based athletic apparel and accessories retailer has appointed Rob French as VP of digital omni-commerce.

French will lead Lolë’s efforts in consumer insights, supply chain-to-consumer models and online customer journeys. In what is a new role for the company, he will also work to grow the company’s retail brand. He arrives with sixteen years experience in ecommerce, having spent the last few years as chief digital commerce officer at sporting goods retailer Decathlon.

In May 2020, Lolë parent Coalision Inc. filed for bankruptcy protection, citing several years of losses as a result of a downturn in the retail clothing market, increased competition and excess inventory – problems exacerbated by the onset of the COVID-19 pandemic. At the time of the filing, Coalision was seeking an investor or purchaser of its assets.

It successfully exited bankruptcy protection last year and is currently rebuilding its executive team, according to a spokesperson.