A ‘health vignette’ sponsored by the smoking-cessation drug Zyban on the CTV television network is drawing fire from the Association of Canadian Advertisers concerned about the increase in advertising clutter on TV.

Both Glaxo Wellcome, the maker of Zyban, and CTV, which produced the spots, maintain the material constitutes original sponsored programming and is not paid advertising.

Nonetheless, the ACA believes the material is serving to draw viewer attention away from paid ads . ‘While (the interstitial) may not be a commercial, it is tantamount to a commercial interruption and adds to the clutter,’ says Bob Reaume, vice-president media and research for the ACA.

Meanwhile, Health Canada is currently reviewing the 30-second interstitial, which features people talking about the difficulties of stopping smoking, to determine if it contravenes Canada’s ban on direct-to-consumer pharmaceutical advertising (see Strategy, Mar. 13, ’00).

Under current regulations, Canadian broadcasters can only air 12 minutes of non-programming content per hour. However, according to research from the ACA, most broadcasters regularly exceed that limit.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.