On the Move

AGENCIES:

BrannWorldwide has beefed up its Toronto office with a series of recent hires and promotions.

Newcomers include Debra Sharp, Josephine Camilleri, Lauren Reimer, Eric Shapiro, and Matt Fabian, while moving up the ladder are Jennifer Trant, Paul Walmark and Deirdre Swatman.

Sharp, formerly group creative director at Impiric, takes the post of creative director, while Fabian is now senior strategist of database marketing. He had been director of database engineering for Polk Canada before the move.

Camilleri comes to Brann from a position as senior account manager for Rapp Collins Worldwide. She will be on the CIBC account team as an account supervisor. Joining her on the account are Reimer and Shapiro. Reimer, formerly marketing manager at Household Finance, is a strategist on the team, while Shapiro is an account executive. He comes over from Impiric, where he was account co-ordinator.

Meanwhile, Trant is now director of client services and will be overseeing the CIBC, Enbridge Consumers Gas and ADP Canada accounts. Walmark has been promoted to senior copywriter and Swatman moves up to account executive from co-ordinator.

SUPPLIERS:

Ina Balys recently joined Toronto-based Compusearch Micromarketing Data and Systems as a client services representative. Balys, a geographical information systems specialist, comes from the government side, having worked for both the Ontario Ministry of Natural Resources and with the Canadian Embassy in Lithuania.

Ralph Bain has been appointed vice-president and general manager of Wood & Associates Direct Marketing Services, a Toronto-based direct marketing service bureau. Prior to joining Wood & Associates in January 1999, Bain, whose experience spans more than 30 years in the financial services sector, was senior vice-president and director of Midland Walwyn.

Cannes Lions 2025: Canadians nab more medals on final festival day

Strategy is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Friday’s batch of Silver and Bronze winners included the oldest category at the Cannes festival, Film, as well as Sustainable Development Goals, Dan Wieden Titanium, Glass: The Lion for Change and Grand Prix for Good. Canadians were recognized with four Lions today: two Silver and a Bronze in Film, as well as a Bronze in Sustainable Development Goals.

FCB Toronto was given yet another nod for its work, “The Count,” for SickKids, bringing the medal count for that campaign to four, including a Gold for Health & Wellness. Another Canadian agency recognized on the final day of the festival was Klick Health Toronto, which earned a Silver in Film for its work “Love Captured” for Human Trafficking Awareness and a Bronze for “18 Months” for Second Nurture. And over in Sustainable Development Goals, the Bronze went to Publicis Canada and its “Wildfire Watchtowers” work for Rogers.

Another massive win for Canada included not one, but two Young Lions (pictured above) taking home medals in the annual competition. In Design, the Gold Young Lion was awarded to Rethink’s senior motion designer Jesse Shaw and ACD Zoë Boudreau. The second, a Bronze in Media, went to Cossette Media’s business intelligence analyst Samuel David-Durocher and product development supervisor Tristan Bonnot-Parent.

Film (2 Silver, 1 Bronze)

1 SILVER: “The  Count” by FCB Toronto for SickKids Foundation

“The Count,” a striking campaign from FCB Toronto for SickKids Foundation, has earned 1 Gold, 2 Bronze and now 1 Silver for Film at Cannes. If you watch it, it’s easy to see why. The collaboration between brand and agency honoured the hospital’s “VS” platform, while steering it in a new direction from its initial development by previous AOR Cossette. The creative celebrates childhood cancer patients who have to fight for every birthday, while honouring the hospital’s own milestone – 150 years and counting.

 

1 Silver: “Love Captured” by Klick Health Toronto for The Exodus Road

Klick Health Toronto added to its medal tally with a Silver in Film for it’s work “Love Captured” for The Exodus Road. The creative features a romantic getaway that isn’t what it seems in an experiential short film for the global anti-trafficking organization. The experience takes viewers through a tragic and twisting experience of exploitation.

 

1 BRONZE: “18 Months” by Klick Health Toronto for Second Nurture

Klick Health Toronto also won a Bronze in the Film category for its work, “18 Months,” done for the charity organization Second Nurture. The animated film is based on a real-life story in which a same-sex couple adopts a baby found in a subway station, and the 18-month journey into a story of hope.

Sustainable Development Goals (1 Bronze)

1 BRONZE: “Wildfire Watchtowers” by Publicis Canada for Rogers

Publicis Canada landed on the winners board for its work, “Wildfire Watchtowers,” for Rogers. The Canadian-developed wildfire-detection tech – which has been billed as “a fire alarm in the forest” – uses AI-powered sensors installed on 5G towers to monitor vast remote areas in real time. By scanning, identifying and reporting early signs of wildfires (up to 16 minutes faster than other systems), the technology helped prevent 54 fires in 2024 alone.

Catch the Gold winners later today when they’re revealed at the gala in Cannes.