From survival to ‘thrival’

Futurist: Nat Irvin II, 48, founder and president of Future Focus 2020, an urban-futurist think tank based at Wake Forest University, in Winston-Salem, North Carolina....

Futurist: Nat Irvin II, 48, founder and president of Future Focus 2020, an urban-futurist think tank based at Wake Forest University, in Winston-Salem, North Carolina.

Scenario: "Advances in technology and the explosion of startups have huge implications for the black community. At least three future scenarios are possible: In one scenario, which I call the ‘long black boom,’ more black Americans than ever enter business. At the other extreme is the ‘evening sun going down’ scenario, in which blacks remain caught in the already-wide gap in wealth, earnings, and education that exists between them and more-affluent people. The third scenario— ‘nobody knows the trouble I’ve seen’—falls in the middle: A series of economic fits and starts causes the status of black Americans to remain relatively unchanged. I believe that blacks have a good chance of moving from survival mode to ‘thrival’ mode."

So What? "A transformation of thinking will take place within the black community. Black people will no longer be the monitors of social conscience in U.S. society; they will leave the public-sector and advocacy worlds, and they will enter business – in particular, e-commerce."

Futurology Decoder Key: "As we enter a more technology-driven world, people will organize themselves less and less according to race. So digital advancements will transcend race, geography, and government. Meanwhile, churches, temples, and other houses of worship will become forums for discussing the moral and ethical implications of technology."

Contact Nat Irvin by e-mail (irvinnx@wfu.EDU)

Reprinted with permission from Fast Company, May 2000

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.