Purity is priceless

Jamieson touts its ingredients.

In this ad for Jamieson Vitamins, developed by Toronto-based Quizative, the company takes the viewer on a quick trip around the world, from New Zealand to Scotland to Antarctica. Featuring the tagline “Purity is Priceless,” the spot explains the distances the company travels to ensure that the ingredients it uses are of the purest quality.


advertiser: Jamieson Vitamins
agency: Quizative
strategic planner: Allison Laux
CD: Andrew Bradley
ECD: Adam Oliveira
copywriter: Trish Kavanagh
account manager: Mélanie Hatton
producer: Clare Cashman
production house: Axyz
audio production: Vapor Music