To launch new digs in downtown Toronto, JWT held an open house to celebrate the space and hear Ann Mack, director of trensdpotting, JWT Worldwide, talk about trends in social media. She says brands shouldn’t fear screen distractions but embrace it, highlights the importance of creating advertising people can socialize around, and emphasizes the growing F-commerce (Facebook commerce) opportunities for brands. Strategy caught up with her before her talk to learn how these trends will influence advertising.

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Videography by Jennifer Horn