Articles Tagged ‘JWT’

J. Walter Thompson to merge with Wunderman
Wunderman Thompson is the latest agency to be created as WPP continues to simplify its structure.

HSBC gets opera singers to pitch you its services
The bank is trying a new strategy to “cut through the clutter” and make financial services less mundane.

Brewing up emotion still king for ex-Tim’s CMO
Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

Brent Choi leaves JWT
The president of the Canadian operation and CCO for global brands departs as the agency continues to pursue a collaborative creative model.

J. Walter Thompson names ECDs
Ari Elkouby and Cory Eisentraut’s new roles are among a number of recent additions to the agency’s ranks.

Understanding poverty, $7.35 at a time
Toronto’s Yonge Street Mission is challenging locals to live on the same amount of money as the average food bank user.

Branding a new pro soccer league
Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

It’s all in the genes
Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.

No Fixed Address names CCOs
David Federico and Josh Budd join from JWT following the departure of CDs Dhaval Bhatt and Shawn James.

J. Walter Thompson announces new promotions
Susan Kim-Kirkland and Brent Choi receive new mandates, impacting Canada as well as the wider agency network.

A script for talking about consent
White Ribbon and JWT created a starting point for conversations dads should have with their sons to prevent assault.

Agency of the Year 2017: The smarts behind Silver
How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.

Here are your 2017 Agency of the Year winners
Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

JWT names new CCOs
David Federico and Josh Budd become the first duo to co-lead the agency’s creative department in Toronto.

Mazda puts its attention to detail to the test
The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.