Creemore Springs has hired Toronto-based Cleansheet Communications, following a four month review that included 16 agencies.

The agency will be working on the beer co’s lines, which include Creemore Springs Premium Lager, Creemore Springs Pilsner, Kellerbier, Urbock, Altbier and the newly launched Mad & Noisy Brewery.

“We saw many wonderful agencies,” said Karen Gaudino, director of marketing, Creemore Springs in a release. “But ultimately Cleansheet impressed us with their ability to provide us not simply with campaign ideas, but rather a brand platform. Something all our partners could rally around and contribute to.”

Photo: Neil McOstrich, co-founding partner and creative director, and Catherine Frank, business strategist and agency co-founder at Cleansheet Communications.