Former DDB creative pair, Denise Rossetto and Todd Mackie have joined Doug + Serge, which has rebranded itself to DS+P.

“When you have a chance to scoop up one of the country’s hottest creative teams, you want to seize that opportunity,” says Doug Robinson, in a release. “They bring a pedigree of great award-winning and business-building work to our agency.

The pair will join as partners and co-CDs at the Toronto shop.

The former DDB ECDs have picked up a number of awards over the years, including Cannes Lions, Cassies and D&AD honours.

With Mackie and Rossetto taking the agency’s partner count to six, the agency decided to abbreviate its name and add the word “partner,” according to the release.