Canada has proved it isn’t short of any media creativity and advertising innovation. This year, the AToMiC Awards, which recognizes the partnerships and programs that challenge the media status quo, received a hefty 248 case study submissions, and of those, 93 made it to the second round of judging.
To keep things interesting, strategy is taking a staggered approach to releasing the names of the 2014 AToMiC shortlist nominees, announcing two categories each week until the final week before the show, which takes place May 15 at Toronto’s spacey Airship 37. Check back every Monday to see if you’ve made the cut.
To begin, here are the shortlists for AToMiC Collaboration and AToMiC CSR (in random order).
AToMiC Collaboration
Surrender Your Say
Tourette Syndrome Foundation of Canada
Saatchi & Saatchi Canada
Stanfield’s + Comedy Exposed
Stanfield’s / Comedy Network
John St.
Mazda3 Fast Lane
Mazda
JWT Toronto
Missing Kids Stamps
Missing Children Network
Lowe Roche Advertising
Alive
The Fable Company Ltd.
AToMiC CSR
Arctic Home
Coca-Cola Canada
Zulu Alpha Kilo / Gravity Partners Ltd.
Make Health Last
The Heart and Stroke Foundation of Canada
Lowe Roche Advertising
Milk Carton 2.0
Missing Children Society of Canada
Grey Canada
Missing Kids Stamps
Missing Children Network
Lowe Roche Advertising
Repackaging Help/Thank You for Helping the Homeless/Homeless Donation Boxes
Raising the Roof
Leo Burnett
Surrender Your Say
Tourette Syndrome Foundation of Canada
Saatchi & Saatchi Canada
We Give Where We Live
Telus
Taxi Canada
The Inevitable News
World Wildlife Fund
John St.
Trial of Suzuki
Cape Farewell Foundation / ROM Contemporary Culture
John St.
