Grey to debut first creative for Volvo

The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.

Grey Canada has picked up the Volvo Canada account following a global agency review. The first batch of original Canadian creative is set to hit the market this week, says Stephanie Nerlich, president and CEO of Grey Canada.

The car maker had partnered with Grey London globally in January, while Grey Canada pitched the account shortly after, picking it up at the tail end of February, though, says Nerlich, the car co had been hunting around for a new agency since last fall. The client is considered a mid-sized account for the agency, which also works with Diageo, P&G and the Missing Children Society of Canada.

In a release, Volvo said the Grey Canada team will help re-establish the brand in the market. The agency will handle global adapts as well as original creative across traditional, digital, direct and social. It’ll be tasked with returning Volvo’s Canadian consumer-base to its historical high as it expands its product offering.


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