Toronto-based agency DS+P is opening up a design division within its walls.

“Since opening the doors in 2002, design has always added value and delivered results and its time to showcase our award-winning design team and their capabilities,” said Doug Robinson, partner at DS+P, in a release. Robinson will continue to lead the division, he said via email, and though there is no immediate plans to hire a dedicated CD to oversee creative, he added they have a string of senior and intermediate designers already reporting to him.

The new shop – aptly named DS+PDesign – will work on package design, website and apps, brochures, logos, POS and corporate branding. Robinson said the practice will grow alongside business growth. Many of DS+P’s current clients already take advantage of the design team, he said. 

DS+P’s been on a growth kick this year, bringing on board Denise Rossetto and Todd Mackie in February as partners and co-CDs. At the time, the agency rebranded itself from Doug + Serge to DS+P (the P standing for partners). In March the agency formed a partnership with Ottawa-based digital shop Soshal (though the two agencies remain separate, with both agencies simply working together on shared clients).