Taxi wins Casino Rama

The agency, along with media agency Media Experts, will handle all communications and strategic planning for the entertainment destination.

After less than a year, Casino Rama has chosen a new agency, picking Taxi to handle its brand communications and promotion going forward. It also announced that Media Experts will be handling its media buying and planning.

“We’re looking to evolve how consumers understand and engage with Casino Rama and to tell a different story. Taxi and Media Experts are the team to help us get there,” said John Drake, Casino Rama’s VP of marketing, in a press release.

Located on reserve land of the Chippewas of Rama First Nation in Rama, ON, the 192,000 sq. ft. casino also features a 5,036-seat entertainment centres that hosts concerts and live entertainment. It has also hosted boxing and mixed martial arts events.

“Casino Rama is such an interesting place in the broader world of entertainment. We want to help reframe how people view the casino experience and do it in a cohesive way,” said Russ Stedman, GM at Taxi, in the release.

Casino Rama’s creative was previously handled by BBDO, which won the account last April.