ZGM takes home Best in Show at Anvil Awards

The agency also took home the most awards overall at the show honouring achievements in Calgary's ad community.

The Ad Rodeo Association has selected the best creative work Calgary’s ad community has to offer, awarding Best in Show at this year’s Anvil Awards to ZGM Collaborative Marketing.

The 16-year old integrated agency, which also won Best in Show in 2013, took home the honour for its work with the Alberta Government’s Joint Utility Safety Team for the “Routine” spot in the “Where’s The Line?” power line safety campaign.

The spot also earned ZGM an Anvil in the Broadcast Over $30K and Copywriting categories. In total, the agency took home eight Anvils for campaigns with Nature Conservancy of Canada, the Out Loud Gala, Let’s Talk Hail Insurance and two for work with Distress Centre.

Close behind ZGM was C&B Advertising with seven Anvils. Three of them came from its work with Tourism Jasper (two on the “Adventurers Only” campaign and one promoting the Jasper Dark Sky Festival), two for the “Best Fresh” campaign with the Calgary Co-op and one each for work with Travel Alberta and one for Heritage Park.

Trigger, which won the most Anvils and Best in Show at the ceremony last year, went home with four awards this year. Two of the trophies were for the agency’s work with BrokerLink, one for Calgary Zoo’s Dinosaurs Alive exhibit, and one for non-profit The Mustard Seed and its holiday homeless support campaign.

UnknownThe Ad Rodeo Association also gave its lifetime achievement award to Steve Williams (pictured), a former Ad Rodeo president who has also worked as a highly-awarded copywriter and CD at Highwood, Venture and Parallel in his 29-year career.

In other regional ad awards news, Lg2 was the big winner at Quebec’s Crea awards last week. Earlier this month, the ICA announced it would be reviving the Lotus Awards in B.C. this year.