New ACDs at ZAK

Zulu hires a creative team from Leo Burnett and promotes one of its own.

The creative growth at Zulu Alpha Kilo continues. The agency has three new associate creative directors, hiring the creative team of art director Noel Fenn and copywriter Andrew Caie from Leo Burnett Toronto, while promoting its own longtime senior copywriter George Ault to the same position.

The pair has been at Leo Burnett since 2011, with Fenn joining in March and Caie joining in July of that year. Both had been at Innocean Worldwide Canada prior that, where Fenn joined after a four-year term at TBWA\Toronto, while Caie came aboard after stints at CP+B, Cleansheet and TBWA\Toronto, where he first worked with Fenn.

While at Leo Burnett, the team worked with clients including P&G, Kellogg’s and Ikea, the last of which involved the award-winning “Human Coupons” and “Moving Day” campaigns.

Ault has been at Zulu since it launched in 2008, and had stints at TBWA\Toronto (where he worked with Fenn and Caie) and Grip prior to that. His time has Zulu has included work that has earned the agency recognition at the ADCC Awards, One Show, Communication Arts Awards and Clios.

Zak Mroueh, CCO and CEO at Zulu Alpha Kilo, says the agency’s new ACDs won’t be assigned to any particular clients and are part of a new structure it is putting into place for its senior level creatives, which will be added to further. Zulu is looking for a new senior planner and five more creative positions, including another ACD to partner with Ault, which will be announced in the weeks to come.

These are the latest in a growth spurt at Zulu, which hired Allen Oke as its new ECD and the creative team of Guilherme Bermejo and Nicholas Doerr at the end of May, and followed that with nine new creative and account staff members a week later. At the time, Mike Sutton, president at Zulu Alpha Kilo, said the nine hires were in response to a mix of organic growth and expanding business, something Mroueh says is what drove the hiring of its new ACDs, at least in part.

“Yes, [there are] some new projects from existing clients,” he told strategy in an email. “But we’re simply committed to creating the best creative product for our clients, and to do that we need the best creative talent. With the hiring of Allen and the others, we want to set up our team for the most success possible so we can achieve all our creative goals and executive the Zulu vision.”

Zulu Alpha Kilo’s new ACDs, from left: George Ault, Andrew Caie and Noel Fenn.