Articles Tagged ‘Zak Mroueh’

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Zulu Alpha Kilo shares COVID-19 campaign with entire industry

Assets for a new campaign to “get people to take this seriously” are being made freely available to any brand or agency.

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The New Establishment: From MD to AD

How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

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2019 Digital AOY Bronze: Zulu Alpha Kilo goes deeper on data

Data and creativity play nice at the Toronto agency, where strategy and facts are seen as “creative jet fuel.”

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How fixing the RFP will benefit all of us

Zulu Alpha Kilo’s Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.

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Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.

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Design AOY Gold and AOY Bronze: Zulu Alpha Kilo’s big design ideas

The proud indie is staying true to its roots.

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Tim Hortons takes support for hockey to Kenya

The QSR brought twelve players from the country’s only team to Canada as part of its annual hockey campaign.

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HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

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Zulu Alpha Kilo celebrates 10 years in business

A decade of non-conformity, creative disruption and sticking it to the (ad) man.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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Zulubot adds director of content

Cary Smith joins the agency’s content team to help build its offering with a focus on “modern content platforms.”

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Uber and MADD look to prevent ‘stolen’ motherhood

The organizations have partnered on an emotional campaign to fight desensitization to impaired driving messages.

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Zulu expands creative and strategy teams

New CDs from Juniper Park and international strategic talent join the agency as its growth continues.