Indie creative shop Zulu Alpha Kilo is making big moves in the Big Apple, making a spate of additions to its ZAK NY office.
The hires come at a time of continued momentum with its Booking.com win. In Canada, Zulu Alpha Kilo ‘s key clients include Sephora, Pizza Pizza and Virgin Plus.
The shop has brought on award-winning creative director duos Vic Bath and Dan Cummings, and Nikki Garrett and Jeff Tyser, along with creative team Lizzie Cox and Tilden Lincoln.
During their four years in Zulu Alpha Kilo’s Toronto office, Bath and Cummings developed multiple award-winning campaigns together, including the Pfaff Harley Davidson Tough Turban activation, which won a Gold Cannes Lion.
Their work together has won a Grand Clio, best in discipline ADC Cube, Gold at the Andys, and several One Show and D&AD Pencils, among other accolades. Prior to joining forces at Zulu Alpha Kilo, they spent the past several years separately at many of Canada’s top agencies.
South Africans Nikki Garrett and Jeff Tyser join ZAK NY as a creative director team, coming from Hill Holiday in Boston, their first U.S.-based role. They bring a wealth of experience, gained over 16 years working on some of the world’s most iconic brands. The pair first joined forces several years ago at TBWA Hunt Lascaris working with Zulu Alpha Kilo’s CCO Jenny Glover.
Their work has been recognized around the world – notably, winning South Africa’s first ever Glass Lion at Cannes for “Blame No More” and the country’s first ever Gold at the Webby Awards for “Breaking Ballet.”
Lizzie Cox and Tilden Lincoln are also joining the agency as a creative team. Before joining ZAK NY, Cox was an art director and designer, respectively, with Fact & Fiction and Moxie Sozo, both creative agencies based in Boulder, Colorado.
“As we expand and grow into new markets, it’s not only an opportunity for us as a company, but also for our people,” says Zak Mroueh, founder and creative chairman of Zulu Alpha Kilo. “Our talent doesn’t have to leave the agency to seek new opportunities, but now have options to grow their careers from within.”
