Belairdirect kicks your confidence

The insurance co's recent online spots urge you not to get too carried away after getting your quote.


Getting a car insurance quote fast? Pretty awesome. Getting bit by your ferret? Not so awesome.

That basically sums up the latest campaign from insurance co Belairdirect, promoting its online quick quote offer. The cheeky pre-roll spots (15- and 30-second versions) from Sid Lee show off the confidence (maybe a little too much confidence) that some customers might feel when getting their quotes so quickly.

Since its launch on July 13, the campaign has gained more than a million views on different social media channels, according to Sid Lee. PHD Montreal handled the media buy for the campaign.

Belairdirect also recently worked with FCB Montreal on some online French-language spots as part of its partnership with the Montreal Alouettes.

From Stimulant