No, it’s not another Game of Thrones death. Just the latest spot to help save your binge-watching spree.

Orville Redenbacher and Blammo Worldwide teamed up to create the new TV spot, featuring a man who seemingly can’t go on after too many hours of [insert current obsessively followed show here].

Luckily, the ConAgra brand’s popcorn chips are there to provide some sustenance. The new product is launching in the Canadian market with four flavours: buttery, aged cheddar, sweet and salty, and BBQ.

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Orville Redenbacher has had strong ties to movie-watching for decades, but with the rise of Netflix and other high-quality TV shows, the brand saw an opportunity to position itself as the snack of marathon sessions.

The campaign includes 30- and 15-second versions of the spot, plus an extended 45-second online version.