Check it out: Comfy pants for a cause

Why a PR shop has launched a new product line to raise funds for cancer research.

Copied from Stimulant - Veritas

We’re entering comfy pants season and Veritas Communications is offering an especially good reason to invest in a new pair this month.

In honour of former chief strategist Nicola Moore, who passed away from cervical cancer last December, the agency has launched a custom line of women’s and men’s Lazy Pants featuring cheeky slogans: “Outside the box” for women, and “We’ve got balls” for men.

The agency is looking to generate conversation around cervical and testicular cancer, with a goal of raising $10,000 for research from sales of the $105 pants.

The limited edition line launched at an event last week.

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From Stimulant. You just read about a “Passion Project,” a weird and wonderful thing keeping creatives busy when they’re not hard at work in the agency world. Have your own side project like the one above? Read about more Passion Projects on Stimulant, then email Jen Horn with your passion for the chance to be featured.