Articles Tagged ‘Veritas Communications’
Replens takes on taboos about seniors and sex
Church & Dwight’s lubricant brand continues to move away from functional messaging by focusing on an often-ignored demo for intimate products.
Loblaw runs a big contest to drive PC Optimum downloads
The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.
Sport Chek taps into the joy of sports with post-pandemic doubleheader
A pair of efforts highlight the optimism many Canadians are feeling with the prospect of a return to the normalcy of team sports.
McLovin’ takes a stand for Mike’s Hard seltzers
Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.
Why Corona brought jarring environmental stats to life
The beer brand is backing up internal efforts to clean up shorelines with its largest marketing investment of the year.
How Trojan has adapted to changes in hookup culture
“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.
Budweiser stays committed to sports
The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.
The lockdown stole live comedy nights out
So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.
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DoorDash names Veritas as PR AOR
The agency will help the food delivery co. tell the story of how it’s helping local restaurants grow.
Labatt gets into the wine business
From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.
Veritas names GM amid U.S. expansion plans
Nina Kalos steps into a more senior leadership role at the agency as Krista Webster takes on more duties within MDC.
Pizza Pops gets weird again with its fans
The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.
Up to the Minute: Waze picks a new agency
Plus, Fuse gets a new VP, Canada cleans up at D&AD Impact and more news you may have missed.
Veritas wins Sonnet Insurance, Heart & Stroke
The communications shop picks up new mandates following competitive pitches.
Cossette wins big at 2017 Marketing Awards
“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.
