Articles Tagged ‘Veritas Communications’
Veritas names GM amid U.S. expansion plans
Nina Kalos steps into a more senior leadership role at the agency as Krista Webster takes on more duties within MDC.
Pizza Pops gets weird again with its fans
The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.
Up to the Minute: Waze picks a new agency
Plus, Fuse gets a new VP, Canada cleans up at D&AD Impact and more news you may have missed.
Veritas wins Sonnet Insurance, Heart & Stroke
The communications shop picks up new mandates following competitive pitches.
Cossette wins big at 2017 Marketing Awards
“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.
Metro Ontario’s year of going local
The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.
Up to the Minute: National adds to its Atlantic team
Plus, Warc launches new awards and more news you may have missed.
Check it out: Comfy pants for a cause
Why a PR shop has launched a new product line to raise funds for cancer research.
Up to the Minute: A new win for Veritas
Plus: Narrative’s new co-CDs, hires at Ketchum and more news you may have missed.
Expedia helps you be who you want in Vegas
The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.
Mum’s the word
From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.
Pepsi gives fans a taste of the Stanley Cup
A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.
Veritas opens Vancouver office
The PR firm will bring a new regional presence to its national clients, including a newly-formalized relationship with Best Buy.
10 PR predictions for 2016
Veritas president Krista Webster looks ahead to what the industry can expect this year.
Let the PR Lion roar
Veritas’ Krista Webster on why the public relations industry needs to step up and get in the Cannes Lions game.
