Articles Tagged ‘Veritas Communications’

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Loblaw runs a big contest to drive PC Optimum downloads

The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.

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Sport Chek taps into the joy of sports with post-pandemic doubleheader

A pair of efforts highlight the optimism many Canadians are feeling with the prospect of a return to the normalcy of team sports.

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McLovin’ takes a stand for Mike’s Hard seltzers

Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.

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Why Corona brought jarring environmental stats to life

The beer brand is backing up internal efforts to clean up shorelines with its largest marketing investment of the year.

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How Trojan has adapted to changes in hookup culture

“Sexplore at Home” has been getting singles to embrace self-love and helping couples make the most of their free time.

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Budweiser stays committed to sports

The beer brand marries its frontline worker tribute with hockey’s return and continues a cooking series with athletes stuck at home.

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The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

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DoorDash names Veritas as PR AOR

The agency will help the food delivery co. tell the story of how it’s helping local restaurants grow.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Veritas names GM amid U.S. expansion plans

Nina Kalos steps into a more senior leadership role at the agency as Krista Webster takes on more duties within MDC.

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Pizza Pops gets weird again with its fans

The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.

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Up to the Minute: Waze picks a new agency

Plus, Fuse gets a new VP, Canada cleans up at D&AD Impact and more news you may have missed.

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Veritas wins Sonnet Insurance, Heart & Stroke

The communications shop picks up new mandates following competitive pitches.

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Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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Metro Ontario’s year of going local

The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.