Articles Tagged ‘Veritas Communications’

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Up to the Minute: National adds to its Atlantic team

Plus, Warc launches new awards and more news you may have missed.

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Check it out: Comfy pants for a cause

Why a PR shop has launched a new product line to raise funds for cancer research.

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Up to the Minute: A new win for Veritas

Plus: Narrative’s new co-CDs, hires at Ketchum and more news you may have missed.

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Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

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Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

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Pepsi gives fans a taste of the Stanley Cup

A partnership with Subway restaurants lets customers use the Blippar app to virtually #HoisttheCup.

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Veritas opens Vancouver office

The PR firm will bring a new regional presence to its national clients, including a newly-formalized relationship with Best Buy.

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10 PR predictions for 2016

Veritas president Krista Webster looks ahead to what the industry can expect this year.

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Let the PR Lion roar

Veritas’ Krista Webster on why the public relations industry needs to step up and get in the Cannes Lions game.

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Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.

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Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

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Infographic: Brand loyalty is fleeting

Three-quarters of Canadians have switched from a preferred brand in the past year, according to a new report from Veritas.

Mott’s solves snack stress

Targeting moms looking for healthy options, the brand plans to follow up its current in-store campaign with a back-to-school push.

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Veritas to bolster creative thinking

The PR firm is on a hiring spree and will appoint eight creatives to support its new Growth and Innovation Lab.