Check it out: The sweet taste of home

Dairyland marks its 100th anniversary by reuniting families from east to west.

For many of us, the taste of milk evokes fond memories of home.

At least, that’s the idea behind a campaign marking Dairyland’s 100th anniversary. The Saputo brand partnered with experiential marketing agency Free For All on the campaign aimed at restoring that “taste of home” – albeit temporarily – to a few participants.

In a four-minute online video, a milkman knocks on the doors of two East Coasters who have been nominated by family members and friends to take part in the campaign, as part of a Facebook contest. The recipients are awarded a gift basket containing cookies, kitchen apparel and utensils, as well as a year’s supply of milk. As a surprise, the winners, who are both originally from western Canada, are flown across the country to reunite with their nominators.

The campaign launched in September and included shorter one-minute and 30-second spots that ran as true view on YouTube and Facebook, with Cossette Vancouver handling media buy.