For many of us, the taste of milk evokes fond memories of home.

At least, that’s the idea behind a campaign marking Dairyland’s 100th anniversary. The Saputo brand partnered with experiential marketing agency Free For All on the campaign aimed at restoring that “taste of home” – albeit temporarily – to a few participants.

In a four-minute online video, a milkman knocks on the doors of two East Coasters who have been nominated by family members and friends to take part in the campaign, as part of a Facebook contest. The recipients are awarded a gift basket containing cookies, kitchen apparel and utensils, as well as a year’s supply of milk. As a surprise, the winners, who are both originally from western Canada, are flown across the country to reunite with their nominators.

The campaign launched in September and included shorter one-minute and 30-second spots that ran as true view on YouTube and Facebook, with Cossette Vancouver handling media buy.

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