Today’s the day strategy unveils the work that made it to the Multicultural jury room.
The Marketing Awards turns 100 this year and has begun the celebrations a little earlier than usual with its week-long reveal of the shortlists for each category. Yesterday it was Design’s turn.
This year’s shortlisted Multicultural campaigns were recently discussed in a live judging round led by co-chairs Gavin Barrett of Barrett & Welsh and Loretta Lam of Focus Communications. The jurors selected the Gold, Silver and Bzone medal winners, which will be announced at an in-person virtual gala (the first since the pandemic began) in June. More details to come.
Check back tomorrow to see which campaigns made it onto the Craft shortlist.
2022 Multicultural Shortlist
| Bird’s Nest | Captus Advertising | Intracorp |
| Black Square | Barrett and Welsh | Nia Centre for the Arts |
| Bottled with Love | Barrett and Welsh | Lygia’s Brew |
| Cause to Pause | Barrett and Welsh | People of Colour in Advertising and Marketing (POCAM) |
| Diversity Is The Fabric Of Canada | Ethnicity Matters | Reitmans |
| Diwali | Response Advertising | Telus |
| Equity is Survival | Barrett and Welsh | Cultural Pluralism in the Arts Movement Ontario (CPAMO) |
| F21 Cricket TVC | Koo Multicultural (A Division of Cossette) | TD Bank |
| Family Discount | Response Advertising | Telus |
| Filipino Heritage Month | Response Advertising | Telus |
| Find Your Go Time | Balmoral Multicultural Marketing | Metrolinx – GO Transit |
| Grocery Shopping just like home | Balmoral Multicultural Marketing | Chalo! FreshCo |
| Keep Your Trip On Time | Balmoral Multicultural Marketing | Metrolinx – UP Express |
| National Indigenous History Month Campaign |
Middle Child | Sephora |
| Now That’s Cricket | Barrett and Welsh | TD Bank |
| Ontario Racing is Back | Balmoral Multicultural Marketing | OLG |
| Peace of Mind | Response Advertising | Telus |
| Red Packet | Response Advertising | Telus |
| Rowers | Captus Advertising | Sing Tao Daily News |
| Tartan Turban Secret Readings | Barrett and Welsh | Barrett and Welsh |
| The Luckiest Red | Wunderman Thompson | HSBC Bank USA |
| The Micropedia of Microaggressions | Zulu Alpha Kilo |
Black Business and Professional Association (BBPA)
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| There’s No Escape Like Home | Ethnicity Matters | Ford |
| This is family LUV | Stradigi Marketing | Kia |
| Tough Turban | Zulu Alpha Kilo | Pfaff Harley-Davidson |
| What’s Your Plan? | Barrett and Welsh | TD Bank |
| White Space | Barrett and Welsh | People of Colour in Advertising and Marketing (POCAM) |
| Year of the Ox Agency Digital Greetings | Barrett and Welsh | Barrett and Welsh |
| You Do You | Barrett and Welsh | Allstate Canada |
| ZH It’s All Halal | King Ursa | Maple Lodge Farms |
