Cannes Digest: Where things stand on the final day

Canadian agencies have five shots at adding to their Lion hauls in this afternoon's last awards gala.
canneslion

On Thursday, Performance Art picked up its first Gold Lion of the 2022 Cannes Lions when “The Black Elevation Map” for Black & Abroad was among those recognized in the Creative Data category.

That was among nine Lions won by Canadian agencies in the festival’s six Engagement categories. Those also include the Media, PR, Direct and Social & Influencer Lions, where Rethink, Middle Child, Carat, FCB, DDB and Zulu Alpha Kilo were also recognized.

The final awards gala of the 2022 Cannes Lions takes place on Friday, covering the Film, Glass, Titanium and Sustainable Development Goals categories, as well as the festival’s “Of The Year” designations. Canadian agencies have five nominations across the categories.

Canadian Lion wins (by category)

Brand Experience & Activation: 4 Shortlists, 1 Silver, 2 Bronze
Creative B2B: 0 Shortlists
Creative Business Transformation: 0 Shortlists
Creative Commerce: 4 Shortlists, 1 Silver, 1 Bronze
Creative Data: 5 Shortlists
Creative Effectiveness: 7 Shortlists, 2 Gold, 1 Silver, 2 Bronze
Creative Strategy: 4 Shortlists, 2 Gold
Design: 10 Shortlists, 1 Gold, 1 Silver, 4 Bronze
Digital Craft: 6 Shortlists, 2 Silver
Direct: 6 Shortlists
Entertainment: 1 Shortlist
Entertainment for Music: 1 Shortlist, 1 Bronze
Entertainment for Sport: 1 Shortlist, 1 Bronze
Film: 2 Shortlists
Film Craft: 4 Shortlists, 1 Bronze
Glass: 2 Shortlists
Health & Wellness: 10 Shortlists1 Gold, 2 Bronze
Industry Craft: 2 Shortlists, 1 Bronze
Innovation: 1 Shortlist
Media: 4 Shortlists
Mobile: 0 Shortlists
Outdoor: 6 Shortlists2 Bronze
Pharma: 0 Shortlists
Radio & Audio: 0 Shortlists
PR: 3 Shortlists
Print & Publishing: 5 Shortlists1 Gold, 2 Bronze
Social & Influencer: 6 Shortlists
Sustainable Development Goals: 0 Shortlists
Titanium: 1 Shortlist

Canadian Lion wins (by agency)

Rethink: 2 Gold, 3 Silver, 6 Bronze
FCB Canada: 2 Gold, 2 Silver, 5 Bronze
Performance Art: 1 Gold, 2 Silver
Zulu Alpha Kilo: 1 Gold, 1 Silver, 4 Bronze
Ogilvy Toronto: 1 Gold, 1 Silver
BBDO Canada: 1 Gold
Jam3: 1 Silver
Middle Child: 1 Silver
Bensimon Byrne: 1 Bronze
Carat Canada: 1 Bronze
Cossette: 1 Bronze
DDB Canada: 1 Bronze
Gut Toronto: 1 Bronze
Juniper Park\TBWA: 1 Bronze
Publicis Canada: 1 Bronze
Select PR: 1 Bronze
Sid Lee: 1 Bronze
Taxi: 1 Bronze