The Hive, Performance Art and Klick are big Canadian winners at the ADC Awards

Several Canadian agencies left the ADC Awards with some of the show’s top prizes, including Performance Art winning a Fusion Cube and The Hive being recognized with Best in Discipline for Gaming.

The Hive won the award for “Chatham Plays On,” a campaign for OLG. To reinforce the crown corporation’s support of Ontario’s communities the agency recreated the 1934 Chatham Coloured All-Stars – the first all-Black team to win an Ontario Baseball Association Championship – in video game MLB The Show ’22. The player models were created using archived photos and team artifacts, then uploaded them to the game’s online vault to be downloaded by anyone, with the goal of encouraging them to find out more about the barrier-breaking team themselves.

The campaign also won a Gold Cube in the Gaming Character Design category.

Performance Art was awarded one of two Fusion Cubes, which recognize work that best incorporates underrepresented groups in both the content of the ad and the team that made it, for Black & Abroad’s “Black Elevation Map.” The campaign involved the creation of an interactive map that visualized over 330 million points of data on population distribution, Black-owned businesses and cultural institutions. The map helped deliver on Black & Abroad’s goal of curating Black-centric travel experiences, while also giving travellers a tool to help them support Black-owned businesses and attractions while on their journeys.

The campaign also won two Gold Cubes in the Data Visualization and Design for Good categories.

Klick Health Toronto won five Gold Cubes, among the most at the show, for its work with PAWS NY, a non-profit that delivers programs to help New York’s most vulnerable residents keep their pets. “The Bridge” was short film depicting the story a man who is able to overcome his mental health struggles through a growing connection to a stray dog he repeatedly crosses paths with. It won Gold Cubes in the Film, Animation, Craft in Video, Craft in Animation and Design for Good categories; with Silver and Bronze wins, the campaign won a total of eight Cubes.

Rethink, which had the most shortlist spots of any agency at ADC this year, won a Gold Cube in Packaging Design for Penguin Random House’s “The Unburnable Book.” The agency also picked up multiple Silver and Bronze Cubes for the campaign, as well as work with Kraft Heinz, YWCA, IKEA, bringing its total to 12.

Paprika won a Gold Cube in Publication Design for its work on “There’s Light,” an art book from Glenn Lutz collecting work related to Black masculinity, identity and mental health. In addition, Vancouver-based director Amar Chebib won a Gold Cube in the Film Craft discipline for “Joe Buffalo,” a short documentary about the Indigenous skateboarder and his path overcoming addiction and surviving Canada’s residential school system to realize his dream of skateboarding professionally.

Overall, Canadian agencies won 75 Cubes at this year’s ADC Awards, with Bronze and Silver wins coming from Sid Lee, Citizen Relations, Demande Speciale, Broken Heart Love Affair, Caserne, Leo Burnett and Zulu Alpha Kilo. The total was tied for second-most with Germany and behind the U.S.’s 367.

The full list of Gold, Silver and Bronze Cube winners can be found on the ADC website.