Articles Tagged ‘the hive’

Astro-yogourt

Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.

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OLG bets on trust to bring players into Proline+

With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.

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Metro refines what it means to source local products

The grocer is profiling 40 of the farmers and vendors consumers want to support: the ones in their own backyards.

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The Hive hires Dustin Rideout as chief strategy officer

The new position at the agency aims to bring its strategic competencies “to an entirely new level.”

Jared Stein

The Hive hires new president and CEO

Jared Stein is joining the Toronto agency’s executive team as Rick Shaver moves into a new role.

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2020 Agency Holiday Cards: Part Three

A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.

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The Hive grows by three

The Toronto shop bolstered its content, experiential and activation teams as it builds on its “valuable encounters” positioning.

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The Hive named creative AOR for Astro

The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.

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Metro wants people to get through this together

The grocer looks to ‘tomorrow’ in a campaign celebrating moments of communities supporting each other during the pandemic.

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2019 Agency Holiday Cards: Week 1

Zulu Alpha Kilo, The Hive, Klick and Taxi are spreading kindness, self-care and a bit of weirdness to mark the season.

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McCain aims to solve double-dipping

The brand channels Seinfeld to add more fun to a campaign promoting its new Dipn’ Wedges frozen fries.

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2019 SIA Awards: What’s all the hype about?

The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.

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Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

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The Hive expands creative department

A CD promotion and six new hires have joined in response to more work with existing clients.

OntarioPower2

OPG takes a cue from a classic fish tale

The crown corp warns swimmers and anglers to stay clear of hydro dams with the help of a Smokey the Bear-inspired beaver.