Dave Watson has left Mosaic to oversee Broken Heart Love Affair’s design work, as well as manage and grow the department.

At Mosaic, where Watson served for more than six-and-a-half years, he led one of the largest design teams in North America, most recently in the position of VP and ECD of design. His team assisted Labatt in launching Mill Street Brewery’s Jays-themed Blue Wave beer and giving McCain Bistro French fries a packaging overhaul.

He joined Mosaic as ECD of design, a then-newly created role in early 2017. The move was to “help the company transform itself into a creative first agency” and elevate the work across the organization’s four core creative offerings: brand design, experiential design, packaging and retail.

Prior to Mosaic, Watson spent two terms for a total of approximately 15 years at Taxi, serving as CD of design for North America, with a nearly two-year stint as CD of design for strategic experiential shop GJP in between.

With over 20 years of professional design experience, Watson has worked with clients like Budweiser, Telus, Koodo, Boston Pizza and Nike. Watson has also served as a branding course instructor at the Miami Ad School Toronto.

“Dave is a phenomenally talented conceptual designer, with an unparalleled commitment
to the craft,” said BHLA CCO Craig McIntosh. “We are super stoked he’ll be heading up our design department at BHLA and can’t wait to see the work coming of out BHLA get even stronger.”

In July, BHLA announced the addition of Marty Hoefkes and Michael Morelli as creative directors at the agency, joining the team from FCB Canada where the duo had been working in the same roles since last summer.

The agency’s roster of client partners includes Air Miles, Arterra, Dairy Farmers of Ontario (DFO), Kruger Products, Lactalis, La Maison Simons, ROM and Simplii Financial.

This spring, the Princess Margaret Hospital Foundation named BHLA its new AOR.