With rising interest rates and soaring grocery prices, the pressures of day-to-day life for a typical Canadian consumer are high. That’s why Sonnet Insurance has launched a new campaign aimed at simplifying at least one part of the equation.

Called “Adulting Made Simple,” the new campaign was developed in partnership with AOR Mackie Biernacki and showcases the speed and simplicity of Sonnet’s insurance offerings, as well as the discounts it offers customers through things like bundling and preferred rates for post-secondary graduates.

“Today’s adults have a lot to deal with: financial pressures, meal planning with increasing grocery prices, raising kids, and insuring you have your home and car in working order,” says Ashley Ritchie, the brand’s director of marketing. “Sonnet wants to acknowledge the juggling act by giving our target audience one less thing to worry about in a world already full of chaos.”

The campaign is anchored by two 30-second spots that tackle different situations which may be familiar to the Millennial target: juggling a cramped schedule filled with family activities, or figuring out how to deal with your car when it breaks down.

Those spots are rolling out across broadcast, online and social, with additional support on social media. Further 30- and 15-second spots are planned to launch, with the campaign slated to run “for at least a year,” Ritchie tells strategy.

“Buying insurance is such an ‘adulting’ moment that this concept was completely understood by everyone who touched it,” adds Steph Mackie, founding partner and CCO at the agency. “In fact, everyone had a different scenario that happened to them, so we think this campaign can go on for quite some time.”