Hudson’s Bay has revamped its Hudson’s Bay Rewards program, putting a greater focus on new earning opportunities.

The main change in the new version of Hudson’s Bay Rewards is the app, which provides access to personalized offers. Members will receive between three to five personalized offers weekly, based on their preferences and previous shopping habits. The app also offers more earning opportunities through “quests” that reward bonus points based on achieving specific milestones, such as purchasing every piece of a full outfit over a certain period of time.

Hudson’s Bay says that members will have access to over $100 worth of offers on a monthly basis.

Outside of the offers, points are earned on most purchases from Hudson’s Bay and Zellers, both in-store and online. Hudson’s Bay also has partnerships with other loyalty programs – offering 20% more points by linking an account with Petro Canada’s Petro Points, or by allowing members to exchange points with the Avion Rewards program – though more information about those opportunities will be made available in the future.

Members begin by earning a point for every dollar spent, but can access higher reward levels based on their annual spending: “Plus” for those who spend $400 annually and “VIP” for those who spend $1,200 annually. Hudson’s Bay Mastercard holders also earn double points on purchases.

Points can be redeemed at both Hudson’s Bay and Zellers, with 1,000 points being equivalent to $5.

“Hudson’s Bay was one of the first to introduce a rewards program in Canada, and since then we have seen tremendous change in how people are shopping, how they are prioritizing their purchases, and what they are looking for in a loyalty program,” said Kevin Parry, VP of credit and loyalty at Hudson’s Bay. “We wanted to level up our rewards game, giving our customers an exceptional experience that essentially lets them earn more points faster, to redeem for the things they need and want for themselves and their families, and have some fun while doing it.”

Hudson’s Bay previously relaunched Rewards in 2020, fully digitizing the loyalty program as part of a strategic effort to improve the member experience and building its ecommerce business.

Earlier this week, London-based Eagle Eye Solutions – which operates a platform focused on loyalty and promotions – confirmed in a press release that it had signed a deal in September 2022 for Hudson’s Bay to use its software for the launch of a new loyalty platform. Eagle Eye’s release said that Hudson’s Bay currently has over six million loyalty members.