Subway has changed things up with its loyalty offering, rebranding from MyWay to MVP Rewards and promising new offerings to its 30 million members.

The QSR, which has been rolling out a large-scale menu and marketing reinvention in Canada, now adds its loyalty program to the list of things it is refreshing – though this initiative spans North America, including Canada, the U.S. and Puerto Rico.

As part of the refresh, the QSR is changing up its currency from “tokens” to “points,” while simultaneously giving its customers more ways to earn those points, more perks for having them and increased ability to earn as members climb in loyalty “tiers.” The QSR has also simplified the program’s sign-up process.

All existing MyWay members will be transitioned to the new program with their tokens converted to points, while new members will receive 250 bonus points for joining.

“Consumer input helped inform our refreshed loyalty program to create a best-in-class experience,” says Mike Kappitt, chief operating and insights officer for the QSR. “MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favourite subs.”

The program consists of three tiers: Pro, for those who spend less than $200 per year at Subway restaurants; Captain, for those who spend $200 to below $400, and All-Star, for those who spend at least $400. All tiers offer birthday and anniversary rewards (though the higher tiers promise “better” ones), while the Captain and All-Star tiers give customers access to a “Subway Swag Shop” and VIP exclusives, respectively.

The program follows Subway’s first swag “drop” – a footlong fanny pack – here in Canada, part of what was then a described as a “test-and-learn” for the brand. It also comes on the heels of the QSR’s announcement that Canadian country director Douglas Fry is assuming the role of president for North America.