Articles Tagged ‘Subway’
Subway enlists a Stanley Cup champ to push its revamp
Mark Messier breaks the fourth wall to launch three new sandwiches as the QSR continues its brand overhaul.
Will Subway’s overhaul land with Canadians?
From the C-Suite newsletter: The QSR brings its rebrand North of the border with a heavier focus on local ingredients.
Subway names new Canadian country lead amid refresh
Douglas Fry takes over from Christina Wells as the QSR works to revitalize its brand, which has seen a few bumps in the road.
What Kraft Heinz and Subway are doing right with their Food Banks partnerships
The companies offer important lessons to other brands that are struggling to connect their support to other brand initiatives.
How Subway is approaching reopening
Having transparency and value as established brand pillars is helping the QSR address consumers’ most pressing concerns.
Food donation becomes area of focus for QSRs
Subway’s campaign supporting Food Banks Canada is the latest effort by a restaurant to support frontline medical staff and those in need.
Subway and Martha Stewart give a lesson in plant-based food
Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.
On adding a slice of data to your marketing sandwich
Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.
Tech in Action: Print goes programmatic
A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.
Subway to add Beyond Meat to the menu
The QSR is the latest to begin exploring plant-based options by working with the company to create a meatless meatball sub.
Subway takes it to the country
The latest in the QSR’s new, energetic platform aims to make people feel good about the quality of its ingredients.
Subway launches its latest millennial-focused campaign
The playful creative promotes new bread and guac options to align with the company’s recently launched platform.
Subway celebrates the freedom of choice
The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.
Subway bolsters loyalty offering
The company aims to reverse sales declines with a refreshed Subway MyWay Rewards program.
Dentsu Aegis wins Subway
A team made up of talent from agencies in Canada and the U.S. will handle creative and media across North America.
