Kellanova finalizes cereal split, Canadian leadership

From left to right: Tony Chow, Patricia Antonio, Angela Giancaterini, Gretchen Merkel, Lores Tomé, Nicole Gawen, Erin Towns, Chrissie Say

Kellanova has completed its split from Kellogg’s North American cereal business, naming the team that will lead the company in Canada.

Tony Chow, a 20-year veteran of Kellogg Canada, will be president of Kellanova Canada. He retains a role he has held with Kellogg Canada since 2019, when he was promoted from SVP of marketing. Nicole Gawen, who has been Kellogg’s director of marketing innovation for nearly four years, will be Kellanova Canada’s marketing lead.

Kellanova was created when the Kellogg Company spun off its North American cereal brands into a new company, dubbed the WK Kellogg Co. The former Kellogg was renamed Kellanova, and is focusing its efforts on the portfolio of snack and frozen food brands. The move was announced in June 2022 and finalized this week.

In Canada, Kellanova’s brand portfolio includes Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats and Morningstar Farms. Outside of North America, Kellanova will still steward several cereal brands, including Frosties, Special K, Coco Pops and Crunchy Nut.

“With the completion of the separation, Kellanova has entered a new era with a new name and a new ambition,” says Steve Cahillane, Kellanova’s chairman and CEO. “We are starting from a position of strength that is rooted in a century-old legacy as we embark on a journey to achieve our vision of becoming the world’s best performing snacks-led powerhouse.”

Other members of the company’s leadership team include Gretchen Merkel, Canada supply chain lead; Angela Giancaterini, Canada legal director; Chrissie Say, Canada finance lead; Erin Towns, Canada sales lead; Lores Tomé, Canada corporate affairs lead; and Patricia Antonio, Canada HR lead.

While the Company’s corporate name has changed to Kellanova, the Kellogg’s brand will remain on its products around the world. As a standalone company, Kellanova says the company will benefit from “greater operational focus and fit-for-purpose strategy and resource allocation, investing behind its differentiated brands in an effort to deliver consistently strong net sales and earnings growth over time.”