Articles Tagged ‘Kellogg’
Special K runs escape room-inspired pop-up
The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.
MAOY Silver: Starcom’s silver lining
With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.
Female empowerment (finally) comes of age
Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.
Special K gets a makeover
The brand sheds the red dress for a new approach.
Can cereal get its groove back?
As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?
SampleSource hires marketing exec for U.S. expansion
Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.
