Articles Tagged ‘Kellogg’

Screen Shot 2021-10-01 at 11.14.34 AM

Rice Krispies brings cereal and treats together around moments of fun

A platform covering all the brand’s products shows how “a simple grain of rice” can help families find magical moments to savour.

grab11

Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.

vector-kelloggs-main

Kellogg sets a new ‘vector’ for its high protein cereal

A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.

pringles-campaign

Pringles wants to score with Canadian soccer fans

The Kellogg brand is bringing the fun of its global platform to a local campaign that aims to reach fans where they are.

pringles_canada_wendys_mashup

Why Pringles put a burger in a can

Kellogg brings a Wendy’s Baconator mashup to Canada as it innovates against increased pandemic demand for salty snacks.

pringles

Collaborating across borders brings new work to Grey

The agency adds a ‘sizeable’ Pringles remit, after work with its New York office brought in two GSK brands and seven hires in 2020.

Special K

Special K runs escape room-inspired pop-up

The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.

SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

Dodge 2

Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

special k

Special K gets a makeover

The brand sheds the red dress for a new approach.

shutterstock_89267485

Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

Casey Sample Source

SampleSource hires marketing exec for U.S. expansion

Casey Futterer, previously from Nielsen, P&G and Kellogg, has joined the company as its new director of business development, strategy and analytics.