The Colonel is hoping to invite himself to the holiday feast this season with the rollout of a “Festive Menu” from Kentucky Fried Chicken (KFC).

The fried chicken QSR has built its holiday season strategy around appealing to fans with a few select menu innovations: the “Festive Chicken Sandwich” features stuffing and cranberry sauce, while the “Festive Favourites Feast” includes stuffing in the family-sized offering that includes a bucket of chicken and the sides the restaurant is known for.

The strategy stands in contrast to KFC’s holiday efforts last year, which honed in on a menu staple by enlisting popular hip-hop artist Yung Gravy to promote the sauce from which he took his name. This time, the goal was to “create something so indulgent that Canadians would feel compelled to take a beat out of the holiday rush, slow down and savour every finger lickin’ good bite,” says Katherine Bond-Debicki, CMO for KFC.

“Because one less thing on your holiday to-do list is just what you need,” she says.

The limited-time menu rolled out on Nov. 13 at KFC restaurants across Canada, as well as through its app and website. The brand is promoting its offers with a full 360 campaign, hitting TV, high-impact OOH, social and OLV, as well as through partnerships with CBC and Spotify and across its owned social channels.

In-store, in-app and online ads round out the effort, while the brand is promising a bigger surprise later in the holiday season. Narrative handled the PR.