Articles Tagged ‘Narrative’
White Ribbon uses music to unlock men’s emotions
A composition scientifically crafted to evoke a strong response is meant to challenge societal beliefs about masculinity.
Bensimon Byrne establishes new leadership for its agencies
Under the Tadiem parent company, a new CEO and executive team have been named to lead the future of its three agencies.
Volvo picks Narrative as PR and social media AOR
The agency will handle a range of communications as the automaker looks to get the word out about several key priorities.
2019 Agency of the Year: PR
This year’s top agencies found new ways to enhance their offering with a focus on creative.
2019 PR AOY Gold: Narrative’s creative bravery
How the PR shop is getting brands and their marketers to adopt greater “creative bravery.”
Rethink is the 2019 Agency of the Year
The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.
Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
Starbucks brings elevated coffee tastings into a Toronto home
The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.
White Ribbon explores the roots of toxic masculinity
Launched on national anti-bullying day, the organization’s new campaign draws attention to the negative socialization of boys.
Casey House launches spa to relax (unwarranted) fear of HIV
The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.
To make things better, make better things
Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.
Cossette repeats as Agency of the Year
The agency’s third win in a row came with additional prizes in the Design and Media categories.
2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
And the Strategy Award winners are…
FCB dominated the third annual awards gala last night in downtown Toronto.
