After half a year on the job on an interim basis, TD Bank Group announced on Monday (Dec. 18) that it has tapped Tyrrell Schmidt as its global chief marketing officer.

Schmidt assumed the interim position in July, when TD’s former global CMO Betsey Chung departed to pursue other opportunities.

In that time the company credits Schmidt with accelerating its personalization and segment-based approach within its marketing, and with delivering improved business performance, including record growth in marketing-driven sales in the 2023 financial year.

Schmidt has worked with TD for eight years. Prior to her role as CMO, she served as EVP, U.S. chief marketing officer. She also previously led North American brand and customer experience mandates for TD.

Prior to joining TD, Schmidt worked in a variety of roles for Cigna, Standard Chartered Bank and Discover Financial Services.