Performance marketer NP Digital finalizes Rebl House acquisition
NP Digital has finalized the acquisition of creative and branding agency Rebl House.
Now the in-house creative division of NP Digital, Rebl House will provide brand development, influencer marketing, creative strategy, and full-service video, photo, audio, and graphic and motion production.
The move, NP says, bolsters the agency’s in-house creative services and galvanizes future integrated brand and performance marketing for its clients.
NP Digital Canada led the acquisition from Quebec, further positioning it for growth in that market. Rebl’s client roster includes Reitmans retailers, RW&Co and Penningtons.
“The rise of AI has led to a surge of lookalike content, making Rebl’s innovative creative services not just desirable, but essential,” says Ronnie Malewski, managing director of NP Digital Canada.
In the two years since NP Digital expanded into the Canadian market, it has secured such clients as Mitsubishi and Adobe.
“Building REBL House from the ground up has been one of the greatest accomplishments of my life, and as we expand into a part of NP Digital we’re proud to join forces with a fellow Toronto agency that has already been so warmly received by Canadian businesses and shares our cultural and client-centric values,” says Alex Toulch, founder and CEO of Rebl House.
Changing of the guard at ADCC
The Advertising & Design Club of Canada (ADCC) is undergoing a leadership change as No Fixed Address CCO Alexis Bronstorph, the organization’s current VP, has been named the non-profit’s new president.
Bronstorph takes over presidential duties from Claire Dawson, now the current chair, who held the post from 2021 to 2023.
In a LinkedIn post, Bronstorph expressed her admiration for ADCC’s advocacy of Canadian talent and how its “upheld the importance of craft since its inception.”
ADCC also named a new vice president in LG2 Toronto partner, VP and ECD of design Ryan Crouchman.
“Advertising and design in Canada has much to be proud of,” Crouchman says. “I’m looking forward to helping the ADCC continue to champion Canadian creativity globally, and ensuring our creative bar remains high.”
Thinkingbox, AntiSocial and Silver Jeans try a strategic partnership on for size
The heritage denim brand/agency team-up will focus on social and influencer strategy, creative, owned and paid social media, moving forward.
The collaboration with Thinkingbox will see a cross-division team at AntiSocial join forces with the creative and marketing team at Silver Jeans Co. to relaunch the brand’s identity and presence in the North American market.
This includes repositioning the brand with a “more distinguished visual and verbal identity” while the three-pronged team up promises a “revitalized approach to [Silver Jeans’] social strategy, with the inclusion of bold, industry-leading creative content development and the management of organic, influencer, and paid social media channels.”
Silver Jeans Co. is part of family-owned business Western Glove Works, the oldest privately held denim producer in North America.
