The Deli adds senior leadership
The Deli has appointed Lina Beaudin as head of experiences and executive creative director.
In the role, Beaudin will spearhead its immersive, live event and branded activation team.
“Bringing [Beaudin] into the fold is us doubling down on XM as a big part of The Deli’s future, while we also continue to build our film roster which still remains central to what we do,” says Kevin Saffer, co-founder and managing director at The Deli, which has supported recent work by SkipTheDishes, Rust-Oleum and Melanoma Canada.
Beaudin has previously led projects for such clients as RBC, American Express, the Canadian Football League, C2 International, Pride Toronto, Just for Laughs, Live Nation and Telus.
The Kitchen North America adds another chef
Ben Percifield is starting a new position as senior strategist at Kraft Heinz in-house agency, The Kitchen North America.
He most recently worked as a brand strategist with Juliet, taking on accounts like FreshCo, Canadian Cancer Society, The Keg, Sporting Life and Re/Max.
Prior to his Juliet stint, Percifield worked as a junior strategist with Thinkingbox.
