EY Canada promotes a marketer to director
Dina Elshurafa is starting a new role as EY’s assistant director of C-suite and external communications.
The communicator, marketer and content strategist, is a more than five-year veteran of EY, and previously worked as the professional services brand’s supervising associate of public relations and brand marketing.
Elshurafa joined EY in 2019 as national public relations and communications coordinator.
Mubi adds ex-Entertainment One marketer
Carol Oliveira is starting a new position as senior marketing manager, Canada at global streaming platform, Mubi.
Oliveira is a nearly 10-year veteran of Entertainment One, most recently serving as its marketing director of international distribution, film and TV. In the role, she oversaw an annual marketing budget of more than $2 million for film and television releases across Canada, the U.S, UK, Spain and Australia.
Globe vet finds home at Course Compare
Jessica Robinson is starting a new role as content marketing manager at education marketplace, CourseCompare.
She worked at The Globe & Mail for more than four years, most recently as a content manager for the Globe Content Studio. She was also previously editor of branded content, for St. Joseph Communications.
Equifruit has a new marketing VP
Kim Chackal is the new VP of sales and marketing at Montreal-based fair-trade banana importer, Equifruit. A nearly 10-year veteran of the company, Chackal was recently its director of sales and marketing.
Equifruit bananas are sold at Sobeys, Farm Boy, Longo’s and Costco.
Bimbo staffs up its Dempster’s brand
Parul Verma is starting a new position as assistant marketing manager at Bimbo Canada working on the Dempster’s brand. Verma previously held marketing manager and specialist roles at Rogers, Bell and the Toronto International Dance Festival.