Lactalis has rebranded its Olympic Krema yogourt to evoke sophistication.

The Olympic sub brand logo was minimized to allow Krema to shine, while still maintaining the brand equity, according to agency partner, Shikatani Lacroix Design (SLD). The redesign includes a black, white and gold colour scheme typically associated with luxury products to separate itself from a standard breakfast yogurt.

The agency helped craft a look that communicates Krema’s core qualities, Andrea Molina, senior brand manager, Olympic at Lactalis Canada tells strategy, adding that the design highlights Krema’s texture, with more decadent imagery like yogurt swirls and fruit enhancing its sensory appeal and better reflecting its quality.

Molina says the makeover comes at a crucial time as the brand is tapping into a growing demand for higher quality snacking.

“Research shows that Canadians are seeking snacks that not only satisfy cravings but also make them feel good,” Molina says. “This rebranding aligns with those insights, emphasizing visual cues that reinforce Krema’s indulgent nature. By updating the packaging, we are positioning Krema to better communicate its high-quality, rich and creamy nature, aligning with market trends.”

Lactalis is prioritizing Olympic Krema through in-store activations, including sampling at key stores. “More extensive plans will follow in 2025, as we continue to increase Krema’s presence and engage with a broader audience [including health-conscious Canadians],” Molina says.

This September, Lactalis expanded its Olympic Organic sub-brand with the launch of a new yogourt for kids.