Innocean develops font to reduce its environmental footprint
Creative agency Innocean released a custom font on Earth Day Tuesday that is designed to decrease the global marketing and communications company’s environmental and digital footprint.
An Innocean news release said “Sans Waste,” an outline-based minimalist typeface, uses approximately 50% less ink and renders up to 48% fewer pixels than standard fonts.
“Earth Day shouldn’t be about grand gestures that fizzle out. It should be about everyday actions that add up,” said Ian MacKeller, executive creative director at Innocean Canada. “With ‘Sans Waste,’ everything that wasn’t essential was removed – so that every print, presentation, invoice, or email becomes a small act of conservation.”
The font will be used internally in company communications, documents and template systems in an effort to offset the environmental toll incurred by Innocean’s daily operations.
The Seoul-based creative agency’s offices in Toronto and Montreal recently worked on the “Made for those Who Drive Hockey,” and “We Make Wah” campaigns for Hyundai and a Frank Grillo-starring “Takes Luxury to a New Level” spot for the Genesis GV80 coupe.
IKEA Canada named one of country’s greenest employers, again
IKEA Canada was recognized as one of Canada’s greenest employers by Mediacorp Canada for the 17th-consecutive year on Tuesday.
The designation acknowledges employers that cultivate environmental interest and place a focus on developing green leadership in their workplaces.
IKEA has a global goal to cut greenhouse gas emissions by 50% across its IKEA value chain achieve net-zero emissions by 2050.
The conglomerate is looking to extend the life of its products through a number of initiatives during April’s Earth Month month by encouraging the repair, reuse and resale of its items.
On Wednesday, IKEA broadened the initiative in partnership with Furniture Bank to include items made by outside brands. Those who donate lightly used, eligible furniture at participating store locations from April 25 to 26 will receive an IKEA gift card.
Quebec zoo highlights need for action
The Zoo de Granby launched a campaign on Tuesday that shows the effects climate-change inaction can have on wildlife.
The “In the Blink of an Eye” artwork at the centre of the campaign uses custom technology and knitted tapestries that slowly unravel to depict the disappearance of animals, such as jaguars, lemurs and turtles, due to environmental devastation.
Developed in collaboration with LG2, the campaign supports the zoo’s Mission Faune foundation, which is dedicated to the protection and preservation of biodiversity. La Bande worked on media for the campaign.
The knitted artwork, created by artist Lysanne Latulippe, had been part of a recent exhibit at the zoo in Granby, Que., southeast of Montreal.
The campaign initiative is now rolling out on Quebecor platforms, including TVA+, and through Zoo de Grandby’s social-media channels.
Earth Day Canada sets the tone with theme of biodiversity
Earth Day Canada went beyond raising awareness to inspire action with its 2025 campaign and initiatives.
This year’s theme of biodiversity highlighted the effect a balanced ecosystem has on combatting issues such as food security and fostering resilience to climate change.
The “Open Your Eyes” campaign, created with Montreal-based creative agency Hula Hoop, included lists of actionable ideas for citizens, organizations and governments, educational games and links to events that ran through Earth Day on Tuesday.
It also was the fifth-straight year of Earth Day Canada’s Mobilized Municipalities initiative that celebrates communities for their green initiatives and offers support through programs that contribute to a healthier planet.
Earth Day Canada – an organization made up by a network of corporate partners, donors and grantors across various industries – played on gym-culture tropes in 2024 with a campaign that encouraged Canadians to enjoy “leg day” and cut out the use of cars rather than carbs.
